In order for your rehab center to rank highly in search engine results pages, you have to produce and publish unique informational content – and Google loves when you post it often.
Blogs are a great way to effectively market your rehab center while allowing your site to climb in Google rankings. Typically, blogs are posted on a schedule, which means there’s always a steady stream of new information posted to your website.
Not to mention, they provide a great way to inform your clients and their families about your industry and your unique center.
Read on to find out why blogging is a great option for rehab centers and what kinds of blogs you can write to satisfy your audience.
Blogging is one of the best ways to add content to your rehab website.
Blogging means adding fresh, new content on a continuous basis, which keeps your site educational and up to date. Blogging also draws in new readers who search for the keywords that you target with your content.
Since blogs are posted on a schedule, it allows you to create time-sensitive posts that keep your information and your website up to date with the latest rehab news.
Blogs also allow you to get super detailed about specific topics that your clients are searching for, and create posts that cater to many particular rehab audiences.
As we mentioned before, Google loves content, and it loves when you publish it often. This is an added bonus of a blog, since it’s a constant stream of new information to your site – which allows your site to rank higher in search results in some cases.
Blog ideas for your rehab center
Blogging has some awesome benefits, but it can be difficult to come up with new ideas month after month, and writing over 300 words for a rehab center blog can seem impossible. So what are some great ideas for your rehab center’s blog?
This list should be a great start to your blogging-brainstorm session.
Informational blogs can be a great resource for loved ones of someone suffering from addiction.
Sometimes others do not know much about the substance that has taken ahold of their loved one, and they want to learn more. Consider doing a series of informational blog posts with facts on different substances, how to tell if they or a loved one is addicted, symptoms of withdraw, and the beginning steps for recovery. Blogs about what to expect after rehab and the chances of relapse are good informational topics, as well.
A few examples of possible informational blog posts are:
- Cocaine Addiction
- How to Tell if You Have an Addiction
- How to Tell if Your Child is Addicted to Opioids
- Alcohol Abuse
- Common Overdose Drugs
At a time when it may seem like one’s world is falling apart, advice is commonly sought out for relief.
These advice blogs could be targeted at addicts who need treatment, clients who are in treatment, recovering addicts who have completed rehab, or loved ones of those affected by substance abuse.
Topics for these blogs could range from how to succeed in different aspects of recovery, to how to deal with different mental disorders. What questions are normally asked by people before, during, or after rehab? What information do you think would be helpful for people to know?
Here are a few great examples for blog posts that give advice:
- What to Say to a Loved One Who is Addicted
- How to Combat Social Anxiety
- Tips for Managing Boredom in Recovery
- Things You Should and Shouldn’t Bring to Rehab
- Ways to Avoid Relapse in the Winter
Blog posts with more conversational topics that could potentially be shared on social media are also a great idea.
As social media grows, the majority of people from all generations have at least one social media account, and it is a great way to gain exposure for your rehab center.
Although no one ever wants to need a rehab center, people are more likely to choose your rehab for help if they already know you as a helpful source for information. These types of blog posts only need to have a slight relation to your rehab center so that they relate to a wider audience than just addicts or their loved ones.
Posts such as “Holiday Drinking Safety Tips” relate to a wide audience and will bring in “top of the funnel” users to your website. “Top of the funnel” is a term that means the user is not necessarily ready for your service right now.
Getting these types of users to your website is still beneficial—if they ever do find themselves needing a rehab center, yours will come to mind.
A few ideas for more conversational blog posts are:
- Best Apps for Recovery
- Ubers and Drunk Driving
- Holiday Drinking Safety Tips
- Technology Use and Mental Health
- How to Talk to Your Kids About Drugs
There is no better marketing than word of mouth. Studies show that 88 percent of people trust online reviews or testimonials as much as a personal reference from friends or family.
After recovery, some people are very open about the journey that brought them through their addiction. These people are a great resource to take advantage of.
Ask them if they would like to share their story in order to give hope to other people experiencing a similar struggle. Once you have their permission, you can use their testimonial as a blog post or as a video interview.
These types of testimonials can be even more effective than a regular 2-5 sentence review because they are more detailed and descriptive. The reader is more likely to feel a connection with the person telling the story, which can truly impact their view of your rehab center.
Reviews and testimonials that evoke emotional responses are a great asset for any rehab center.
Ready to start blogging?
What kinds of blogs have you published at your center? Do you find that some formats work better than others?
Let us know in the comments below!