8 Ways to Improve Mobile Sites for Rehab Centers

Improve search engine ranking

These four elements can help you improve your search engine ranking for your rehab center’s website.

1. Flash

Most browsers on mobile devices do not use flash. Therefore, you will want to upgrade your website to more modern technology, such as HTML.

2. Viewport meta tag

The viewport meta tag helps browsers with scaling the page to fit each specific device. This attribute is important to a mobile website because it can be viewed on a wide variety of devices. If the screen does not fit to a user’s screen, it is not user friendly.

3. Touch optimization

If the touch elements are too close to each other, it will be difficult for users to be able to choose what they are actually trying to select. Be sure to space them far enough apart that users will not become frustrated and leave the site before getting the information they need about your rehab center.

4. Page speed

Page speed is important no matter what device you are using, but it can be even more important for mobile since users are usually on the go and need fast answers. Be sure page speed is optimized. Users are likely to leave a page that takes more than a few seconds to load.

Improve user experience

These four elements can help users get the most out of your mobile website.

1. Navigation

Navigation has to do with the way that users make it around your site from one page to the next. The easiest way to ensure that your rehab center’s website has successful navigation is to implement a navigation bar at the top or the left side of your mobile site.

Users want to be able to navigate back to a previous page and get to other pages easily, without many clicks. Getting to the homepage easily is especially important. Use your rehab center’s logo as an easy link back to the homepage.

You should also keep calls to action front and center. For rehab centers, since the goal is to have those in need contact you for help, make sure that your contact information is always easy to find from any and every page.

2. Search

Make a site search bar visible. Mobile users want to be able to find what they are looking for as fast and as easy as possible. Make sure search results are relevant. The more clicks a user has to make to find what they are looking for, the more likely they are to leave your site without getting your help – a search bar helps them find what they’re looking in fewer clicks.

3. Form entry

On your rehab center’s website, it’s likely that you will implement many forms. For example, you may have a form that allows users to provide contact information if they want to learn more, a separate form if they’d like to speak directly with a rehab center specialist, and yet another form if they’d like to become a client.

You should make forms as easy to fill out as possible. Choose the simplest input method for each task, since users will be using a small screen to fill out each piece of data.

For example, if you are asking for a phone number, provide number keys, and if you are asking for a birthday, provide a calendar. Add real-time validation so that it is easy for a potential client to see if their information will not work.

And always be clear why you are asking for the user’s information, especially if you are asking for location or sensitive personal information.

4. Overall usability

Be sure to optimize your entire site for mobile. For example, do not make users pinch to zoom in, but rather allow the site to fit the screen and make images and infographics expandable.

Ready to go mobile?

If you feel the need to improve your mobile site for client experience but are too busy running your rehab facility to do so, we are here for you. Contact us today to get a marketing plan that is optimized for your unique rehab center needs and goals!