Mobile has inevitably taken over desktop as the primary device used to access websites and perform searches. Even so, many rehab centers have failed to create mobile responsive websites or have not made their mobile websites user-friendly.
On this page, we’ll take a look at why it’s so important for your rehab center to have a mobile-friendly website and how to make sure your website serves mobile users properly.
Because mobile has broken out as the primary device for accessing websites and performing searches, mobile is currently one of the biggest driving factors for businesses.
If you haven’t yet made your rehab center’s website mobile friendly, you could be losing countless prospective clients.
On the other hand, if your center’s website is mobile friendly, you next need to make sure it is optimized for user experience.
People are five times more likely to leave a website if it isn’t mobile-friendly, and Google now favors websites that are mobile optimized over websites that are not. This means that if you do not have a mobile-friendly website, your rehab center is probably lower in search results.
In addition, if you do not have a mobile-friendly landing page, your pay-per-click (PPC) campaign probably isn’t as effective as it could be. Landing pages are the page that a user is taken to when they click on your ad. If the user is searching on mobile, Google is going to rate a mobile-friendly landing page higher than it would a desktop-only site. Google is very concerned about user experience, so it will favor the ad that leads to the best results for the user.
If a potential client is in need, and they’re performing a search on their smartphone, they’ll be more interested in a site that is mobile friendly, easy to use, and aesthetically pleasing no their small screen. If your rehab center’s website isn’t mobile friendly, it’s likely that they will return to the search results and find a rehab center that better meets their immediate needs.
How to optimize your mobile site
Ease of site access is very important when it comes to rehab centers. Therefore, it is crucial that those in need have easy access to your rehab center’s information when and where they need it.
Mobile optimization involves taking a look at site design, site structure, page speed, and more, to make sure that your users are getting as much out of your mobile site as they get out of your desktop site.
Mobile sites must be optimized for search engines and for user experience, and this list will give your rehab center a number of ways to start improving right away.