Mobile has inevitably taken over desktop as the primary device used to access websites and perform searches. Even so, many rehab centers have failed to create mobile responsive websites or have not made their mobile websites user-friendly.
On this page, we’ll take a look at why it’s so important for your rehab center to have a mobile-friendly website and how to make sure your website serves mobile users properly.
Because mobile has broken out as the primary device for accessing websites and performing searches, mobile is currently one of the biggest driving factors for businesses.
If you haven’t yet made your rehab center’s website mobile friendly, you could be losing countless prospective clients.
On the other hand, if your center’s website is mobile friendly, you next need to make sure it is optimized for user experience.
People are five times more likely to leave a website if it isn’t mobile-friendly, and Google now favors websites that are mobile optimized over websites that are not. This means that if you do not have a mobile-friendly website, your rehab center is probably lower in search results.
In addition, if you do not have a mobile-friendly landing page, your pay-per-click (PPC) campaign probably isn’t as effective as it could be. Landing pages are the page that a user is taken to when they click on your ad. If the user is searching on mobile, Google is going to rate a mobile-friendly landing page higher than it would a desktop-only site. Google is very concerned about user experience, so it will favor the ad that leads to the best results for the user.
If a potential client is in need, and they’re performing a search on their smartphone, they’ll be more interested in a site that is mobile friendly, easy to use, and aesthetically pleasing no their small screen. If your rehab center’s website isn’t mobile friendly, it’s likely that they will return to the search results and find a rehab center that better meets their immediate needs.
How to optimize your mobile site
Ease of site access is very important when it comes to rehab centers. Therefore, it is crucial that those in need have easy access to your rehab center’s information when and where they need it.
Mobile optimization involves taking a look at site design, site structure, page speed, and more, to make sure that your users are getting as much out of your mobile site as they get out of your desktop site.
Mobile sites must be optimized for search engines and for user experience, and this list will give your rehab center a number of ways to start improving right away.
Improve search engine ranking
These four elements can help you improve your search engine ranking for your rehab center’s website.
Most browsers on mobile devices do not use flash. Therefore, you will want to upgrade your website to more modern technology, such as HTML.
2. Viewport meta tag
The viewport meta tag helps browsers with scaling the page to fit each specific device. This attribute is important to a mobile website because it can be viewed on a wide variety of devices. If the screen does not fit to a user’s screen, it is not user friendly.
3. Touch optimization
If the touch elements are too close to each other, it will be difficult for users to be able to choose what they are actually trying to select. Be sure to space them far enough apart that users will not become frustrated and leave the site before getting the information they need about your rehab center.
4. Page speed
Page speed is important no matter what device you are using, but it can be even more important for mobile since users are usually on the go and need fast answers. Be sure page speed is optimized. Users are likely to leave a page that takes more than a few seconds to load.
Improve user experience
These four elements can help users get the most out of your mobile website.
Navigation has to do with the way that users make it around your site from one page to the next. The easiest way to ensure that your rehab center’s website has successful navigation is to implement a navigation bar at the top or the left side of your mobile site.
Users want to be able to navigate back to a previous page and get to other pages easily, without many clicks. Getting to the homepage easily is especially important. Use your rehab center’s logo as an easy link back to the homepage.
You should also keep calls to action front and center. For rehab centers, since the goal is to have those in need contact you for help, make sure that your contact information is always easy to find from any and every page.
Make a site search bar visible. Mobile users want to be able to find what they are looking for as fast and as easy as possible. Make sure search results are relevant. The more clicks a user has to make to find what they are looking for, the more likely they are to leave your site without getting your help – a search bar helps them find what they’re looking in fewer clicks.
3. Form entry
On your rehab center’s website, it’s likely that you will implement many forms. For example, you may have a form that allows users to provide contact information if they want to learn more, a separate form if they’d like to speak directly with a rehab center specialist, and yet another form if they’d like to become a client.
You should make forms as easy to fill out as possible. Choose the simplest input method for each task, since users will be using a small screen to fill out each piece of data.
For example, if you are asking for a phone number, provide number keys, and if you are asking for a birthday, provide a calendar. Add real-time validation so that it is easy for a potential client to see if their information will not work.
And always be clear why you are asking for the user’s information, especially if you are asking for location or sensitive personal information.
4. Overall usability
Be sure to optimize your entire site for mobile. For example, do not make users pinch to zoom in, but rather allow the site to fit the screen and make images and infographics expandable.
Ready to go mobile?
If you feel the need to improve your mobile site for client experience but are too busy running your rehab facility to do so, we are here for you. Contact us today to get a marketing plan that is optimized for your unique rehab center needs and goals!