Social media is rapidly transforming into one of the top digital marketing tactics used by businesses across all industries — medical facilities included. How can you succeed on social media, though? With proven social media marketing tips.
Get started on your rehab facility’s social media with these nine powerful tips!
1. Offer advice and valuable information
Many businesses develop a social media marketing strategy.
For you, this signifies that you’ll face intense competition when starting your social media campaign. So how can you remain on top? Begin by offering advice and valuable information that makes following your social media accounts worthwhile for followers.
As rehabilitation clinics are a part of the healthcare industry, your target market is likely interested in learning more about treatment options, therapy plans, and more. The best way to promote your services is by providing prospective clients with the reassurance they need.
Share recent blog posts and articles on your center’s page while also encouraging followers to ask any questions they have on one of your social media platforms. The more informed people are about your services, the more likely they are to contact your center and become a client.
2. Keep posts consistent
One of the biggest keys to success with any marketing campaign, from social to email, is consistency. If you don’t post often, how can you expect your center to remain at the forefront of your target audience’s mind?
No matter how entertaining your content is, from videos to text posts, your social media marketing campaign won’t produce impressive results unless you consistently make an effort to generate new posts.
Since social media users browse their social media networks, such as Facebook and Twitter, several times throughout the day, it’s crucial to post messages, videos, and pictures on these platforms regularly.
3. Be visual
While your rehabilitation center may have a lot to say, it’s important to remember that visuals are an essential part of your social media marketing campaign too. You can’t expect followers to read several paragraphs of text on social media. Make your message quick.
Since you lead a facility based in the healthcare industry, you may assume that sharing written information is the key to promoting your brand with success. However, with digital marketing, this is not always the case.
When potential clients scroll through their Facebook, Twitter, or Instagram feed, they want to see visuals. Post pictures that highlight the top-quality services and amenities at your facility while displaying videos that showcase the experiences of clients at your rehab center.
4. Form a community
Social media platforms serve as the ideal place to market your clinic. Not only do these sites have a large following, but they also give you the option to engage and interact with clients in a variety of ways.
When you take your marketing plans to websites like Facebook and Instagram, be sure to connect with prospective clients by forming a community. When you promote discussion and interactions between your followers and facility staff, people are more likely to entrust your clinic with their health.
As rehabilitation can be a sensitive subject for some people on social media, forming a welcoming and tight-knit community makes it easier for others to join and engage with your social media page with confidence.
5. Pay attention to thumbnails
Whenever you scroll through your Facebook feed or browse YouTube videos, what does it take to grab your attention? If you’re like most people, first appearances matter — and nothing could be more accurate when discussing successful marketing videos.
Make sure to create captivating thumbnails for your videos.
With these kinds of thumbnails, you invite consumers to explore your content further. Use questions in your thumbnail that relate to your target audience, such as: “Do you want to improve your health?” or “Have you ever wondered what it takes to stop an addiction?”
When you make a statement in your thumbnail, you increase your clinic’s chances of generating attention from your target market. It also makes your content easy-to-share because you convey what your video is about with a single image.