Your rehab center has a story to tell — why not let Instagram tell it for you? Instagram is a fast-growing social media site that’s becoming one of the top platforms for organizations to promote their products and services. How do you advertise on Instagram, though?
Instagram ads have the power to build brand awareness for your rehab center, as well as move your audience to action, whether by following your social media account, visiting your website, or contacting your team for help.
Ready to use Instagram in your rehab facility’s social media marketing strategy? Learn how to advertise on Instagram in this straightforward mini-guide to advertising on Instagram. Then, launch your first campaign.
1. Establish your objective
Although many businesses turn to social media platforms such as Instagram for marketing purposes, not every company will share the same goals. It’s crucial to define your rehab center’s goals for Instagram to create a smart advertising campaign.
Start by deciding what you want to achieve through your Instagram ads. Do you want to redirect traffic to your clinic’s website? Are you hoping to increase your number of followers on Instagram? Or, perhaps you’ve released a new informative video that you want to get noticed.
No matter why you use Instagram understand the motivating factors behind your marketing campaign. Here’s a look at some of the common reasons why organizations invest in an Instagram marketing campaign:
- Increase conversion rates
- Build brand awareness
- Announce significant company news
- Improve engagement levels
- Generate website traffic
While it may seem like all the goals mentioned above are something your clinic would like to achieve, it’s crucial to understand that different ad types will target different goals. Know which objectives align with your rehab center’s aspirations before you get started.
2. Evaluate your audience
Wondering how to advertise on Instagram with excellent results?
Make sure you define your target audience.
Since this website hosts over one billion active monthly users, you need to narrow your intended audience to produce the best ad campaign. You can’t reasonably reach every user on the platform, so how do you make sure that your advertisements get noticed by the right people?
If you’re struggling to define your audience, use your current clientele for reference.
What age demographic do your clients represent? Do most of your clients come from one specific state, city, or region? What kind of content grabs the attention and interaction of your target market on Instagram?
Remember to ask yourself these vital questions before creating your ad campaign.
The audience you decide to focus on will have a direct impact on who sees and interacts with your ad. This fact influences the performance and results of your ad campaign, as well as your rehab center’s success.