PPC or pay-per-click advertising is a must for today’s rehab centers. Learn how to optimize your PPC campaigns with the best ad extensions for rehab centers.
Why Ad Extensions?
Enabling Ad Extensions in Google AdWords is a great way for rehab centers to optimize their pay-per-click advertising campaign.
Google has stated that enabling ad extensions improves quality score. Quality score is Google’s rating of the quality and relevance of your keywords and ad. Ad Extensions can help improve your Ad Rank since quality score is one of Google’s main ranking factors. Even better, enabling ad extensions and improving ad rank can increase your rehab center’s click through rate by 10-15%.
Ad Extensions also allow your ads to take up more of a searcher’s screen, therefore making your ad more prominent. For example, imagine you are in Times Square in New York -what takes up most of your attention? Most likely the biggest, brightest, most apparent billboard or video up there.
Adding ad extensions compares to that attention-drawing advertisement in Times Square, making people more likely to click.
Ad extensions for rehab centers
Now that you know why Ad Extensions are beneficial, you are probably wondering which extensions are best for your rehab center. In order to change someone’s life, you must be able to reach them first.
These 5 Ad Extensions will best help you achieve that goal:
Sitelink extensions are the most popular ad extensions and have been around for the longest time.
Sitelinks can take people to specific pages on your site, such as hours, services, contact form, or more. They allow users to go to deeper pages of your site without any extra cost per click. Recently, however, Google began allowing 8 sitelinks to be added instead of the original 4. Each sitelink can have a brief, two line description, and links to a deeper page of your website. Basically, using sitelink extensions is like showing a user 9 ads instead of 1 (1 normal ad and 8 sitelink ads). As mentioned above, this quality helps your ad stand out by taking up more space.
Rehab centers typically offer more than one type of rehab and have multiple facets that make up each program. As long as you have separate landing pages to showcase the variety of treatment your center offers, sitelink extensions are the perfect way to convey this information to a potential rehab client.
For example, for an ad about rehab centers, you could use sitelink extensions to showcase the different rehab programs you offer, like alcohol detox, drug detox, EMDR therapy, group therapy, PTSD program, and dual diagnosis rehab. For a more specific ad about alcohol addiction rehab, for example, you could showcase what makes up that program like, detox, repair, tools, and growth.
Providing users with this kind of information can ultimately lead them to your rehab center.