Location extensions

Location extensions dynamically attach your facility’s address to your ads. These extensions target people who are local to your facility and are looking for help that is close to home.

These are especially helpful when you are offering emergency rehabilitation services, outpatient services, and counseling appointments—all treatment that is typically time-sensitive. These extensions can also give potential patients a link to easily find directions to your facility, making it easier to get the help they need.

Since roughly 20 percent of total Google searches and 40 percent of mobile searches are looking for local information, location extensions are great for getting relevant attention to your ad.

Call extensions

In the case of call extensions, your business phone number is added to your ads.

If a user is searching on a mobile device, he or she can simply click on your phone number to call. If the user is on a desktop with a calling service installed, the extension allows connection through that service. If not, your phone number is still visible, making it easy to access.

As a rehab center, you’ll have the ability to limit this extension to show only during open business hours, although many facilities accept 24/7 phone calls.

This extension gives those in need immediate access to a rehab center representative. This simple access of information can easily become the deciding factor when one is choosing a rehab facility. Further, if a patient is in crisis, this call extension could function as a potentially lifesaving form of outreach.

Review extensions

Review extensions allow you to highlight third party reviews in your ads.  Statistics show that people value outside reviews and seek them out before making any major decision. If the review is part of your ad, potential patients or their loved ones have proof that you are a quality rehab center, without having to make any extra clicks.

There can never be enough unbiased proof that you are the best choice possible. If people are serious about reviews for something like a sandwich, imagine how much importance is placed on reviews when it is a potential life or death situation.

Callout extensions

Callout extensions add 2 to 6 callouts in addition to your ad. Callouts can showcase a variety of things—you can use them to summarize a business offering, highlight a benefit, talk about a discount, and more.

Rehab facilities can sometimes be expensive. This causes most people searching for a rehab facility to wonder whether their insurance is accepted and can cover some of the costs. Information in an ad about accepted insurance can be the deciding factor on whether someone clicks or not.

Callout extensions add another great place to summarize insurance information for your rehab center and make it obvious that you care about patients’ financial needs.

You can also use callout extensions to highlight differentiating factors about your rehab center, such as having a holistic approach, trained staff, and 24/7 crisis prevention.

Ready to Optimize?

Not all Ad Extensions will show every time, so a best practice is to enable as many as possible so that Google is likely to choose at least one, hopefully more.

If you are too busy running your rehab facility to manage an entire PPC campaign, we are here for you. Contact us today to create a marketing strategy for your unique needs!