When you lead a rehabilitation center, creating quality content should be a top digital marketing priority. It’s a challenge to always produce moving, meaningful, and impactful content though. That’s why many rehab facilities ask the same question, “How do you create great content?”
If you don’t have a clue about producing compelling and unique content for your content marketing strategy, this post is for you. If you’re ready to learn how to create great content for your center, keep reading to discover seven tips for stellar content.
1. Be unique
There isn’t a single Internet user on the planet who hasn’t seen content online. Whether they’re browsing through their social media page and see a few ads or looking for an answer to a question via Google, consumers view dozens of websites online every day.
For your business, this means being unique and original is even more critical. Whether an individual sees one of your ads on Instagram or reads a blog on your page, originality is often key when converting a person into a client.
Plus, you want to avoid copyright and plagiarism issues. While many people look to other businesses for inspiration, be sure to put your own unique flair on the content you produce. That way, you remain unique and original.
2. Use attention-grabbing words and graphics
When you type a question in a search engine, you’re often met with an endless row of responses. How do you decide which website to click on? Often, you rely on the headlines of these sites when making your choice.
A great headline and strategically chosen keywords can help you rack up traffic on your website. If you’ve recently published a new article or blog, an eye-catching headline and original description can make a considerable difference in your click-through rates.
Be sure to make creativity a priority in your text to avoid cliché statements or overused text.
Show your clients that they’ll get value from reading your content by bolding statements and using powerful headings. A few headline examples include, “Do you want to turn your life around?” or, “Begin a healthier tomorrow, today.”
Your content should also feature images that help users skim your content. With a graphic, you can share a statement, statistic, and more. You can even include custom graphics to catch the eye of readers, as well as convey complex concepts.
3. Offer advice and help
When someone browses your website or any other page managed by your business, they expect to receive answers. Whether they want to learn more about your available services or need more information about your staff’s experience, it’s vital to answer a reader’s question.
For businesses in the healthcare industry, providing educational and unbiased content is crucial.
While writing your content, prioritize informative text. For example, if you’re discussing a specific disease, you may reference findings from reputable organizations, colleges, and researchers. Make sure, however, that you’re answering a reader’s question.
When searchers type questions into search engines, your website should offer thorough answers for those queries. If not, it’s unlikely your website will appear at the top of search results, which can impact your website’s traffic and ability to generate quality leads.
A creative way to be informative without producing dull content is to use infographics for select topics. In most cases, you’ll want to partner with a professional designer for your infographic, as well as cover a topic with tons of helpful statistics and facts to share.
Encourage discussions in the comment section of your blogs, articles, and social media feed too.
4. Provide consistent updates
If you’re wondering how to create great content and experience higher conversion rates, begin by being consistent. If your content fails to provide potential clients with the answers they need, they may turn to competitor websites for further advice.
When you update your content on a consistent basis, you increase your chances of building brand awareness for your rehab center too. You also improve the reputation of your facility, demonstrating that your team aims to provide the most accurate information.
Remember that while producing quality content is vital, it’s also essential to update your information, especially as a business in the healthcare field. If you don’t, it could result in your team sharing outdated or inaccurate information with people looking for help.
People love new content too, so make sure you update your website every few weeks or months. Whenever you release a new blog, guide, or infographic, you give potential and current clients one more reason to talk about your center, which benefits your business.
5. Value accuracy and honesty
If you want to make a considerable impression on your readers, you may be tempted to embellish the truth to increase the “wow factor” of your facility. While you want to share your unique advantages, as well as accomplishments, it’s essential to be honest.
Being inaccurate or dishonest about your clinic’s services or history can have disastrous effects. Even if you’re a newer or smaller clinic, sharing accurate information about your company is the best way to ensure your future success, as well as client satisfaction and loyalty.
6. Engage your audience
An engaged audience is a satisfied audience, which means publishing quality content that keeps viewers reading is essential. When people like your content, it can result lead to people sharing your content, subscribing for updates, and eventually contacting your team for help.
Ask questions and write content that shares relevant and helpful information with your audience. Weave personal testimonials into your posts too since sharing client stories is a great way to engage your audience.
Rehabilitation clinics that post content with personal stories of recovery can build trust with potential clients and their families. Embrace this kind of content to increase the chances of people spreading the word about your center and team as well.
7. Keep it simple
If you can say something in one sentence instead of two, your content will experience tremendous improvements. One of the greatest lessons you can take when writing content for your website, social media, or any other page it to be to-the-point.
When your potential clients want to learn more about your center, they expect it to be easy to gather all the information they need. Don’t obsess over how long your articles or blogs are, instead focus on the quality of the content first.
Writing concise content is even more vital on platforms such as social media because users only spend a few minutes at a time viewing their newsfeeds. Make sure that what you have to say grabs the attention of your audience with the first few words.
Ready to create content for your clients?
For many business leaders looking to expand their company’s influence, figuring out how to create high-quality content is a top priority. Ultimately, the best way to ensure your clinic shines online is by being engaging, honest, and helpful to your prospective clients.
Are you ready to begin your content marketing plan?
At WebFX, our team can help attract and acquire new clients, clients, and even staff members. Be sure to contact our award-winning team for more information on how your content marketing can help your facility grow and expand its services to more people in need.