The key to marketing your rehab center with success is knowing when and where to reach your target audience. That’s where Google Ads come into use. Rather than pushing ads on your audience, advertising on Google lets you reach future clients already researching your services.
Whenever people research clinics or services in your industry, they turn to search engines. Since Google is one of the most powerful search engines available, your rehab center will find value in advertising through Google Ads.
Ready to learn how to advertise on Google? Keep reading!
How to establish a Google Ads campaign in 6 simple steps
While the thought of bringing your advertising campaign to a search engine as expansive and influential as Google can feel overwhelming, it’s quite simple for businesses to get noticed on Google and its affiliate sites.
Not sure how to advertise your rehab on Google with success? Below, we’ll outline six easy steps that’ll help your clinic earn more from its search engine marketing campaign, like by attracting new clients.
1. Know your desired goals
Before you delve into your advertising campaign, you need to define your business’s goals.
What do you want to achieve when starting your marketing plan? Who do you intend to reach? How much revenue do you want to generate from these advertising efforts? These are a few of the many questions you need to ask before launching your ad campaign.
One common problem many eager business owners are likely to fall victim to is skipping this first crucial step and starting a campaign right away. However, if you don’t establish and define your goals, how can you expect to achieve what you want?
Set aside some time with your team members to discuss which type of ad campaign will be the most likely to help your business achieve its goals. Do you intend to use search or display ads, for example? Or, what is your monthly budget for each ad campaign?
2. Establish your budget
Whenever you’re kick-starting a new marketing or advertising strategy, you need to know the costs associated with these services. You know that expenses are a necessary part of running your business, but do you know how much money to invest in advertising on Google?
No two rehab centers are the same, which means that their budgets vary too. While referencing advertising pricing trends and estimations can help provide you with a general idea of what you can expect to pay, it’s vital to know that your costs are unique to your company.
Research the keywords or phrases your center intends to bid on or target. What is a reasonable bid for these keywords? What kind of monthly budget can enable your center to place competitive, yet realistic bids?
Scale your budget to produce a more accurate figure of what you’ll expect to pay when initiating your marketing plan. When you know how much you’ll have to pay, you’re more likely to reap future financial success.
3. Define your audience
If you want to learn how to advertise on Google, then you need to spend time researching your audience. You can follow all the steps required for advertising success, but your efforts will fall short of expectations if you target the wrong group of people.
Depending on your rehabilitation center, your ad campaign may focus on people within 50 miles of your facility. Or, you may target potential clients from across the country. In some cases, you may even focus your ad on specific age groups.
With Google Ads, you have access to a massive amount of targeting options. Not only can you target ads by age and location, but you can also reach people with specific interests. You can even deliver your ad to people that visited your website previously.
Once you define your intended audience, you’ll know which keywords or phrases to use to reach your ideal clients with success. Research what motivates your audience to gain a better sense of the copy and images you’ll want to use when creating your ads.
4. Build a keyword list
One of the most critical steps in achieving a successful Google marketing campaign involves choosing your keywords. When you advertise on a search engine, your company will place a bid on specific phrases to reach people that use those search terms.
For instance, a business that operates in your industry may want to invest in the keywords “rehabilitation centers” or “rehab centers near me.” You may even use the name of competing facilities as a keyword to help your clinic reach additional clients.
Whenever an individual interested in finding a rehab clinic types your targeted keywords, like “rehab centers near me,” into Google, your business has a better chance of getting its advertisement noticed by prospective clients.
Search engines such as Google contain immense amounts of information.
Any client researching rehabilitation clinics are likely to receive results pages full of different options. When you build a strategically formatted keyword list, however, you ensure that your clinic is one of the first things a person sees in search results.
5. Write your ad copy
Now that you’ve laid the groundwork for a successful ad campaign, it’s time to craft your ads. While you may make an effort to increase your visibility on Google, your marketing efforts won’t deliver results if you produce lackluster content and promotions.
What should you make sure to prioritize when producing these ads?
The following is a list of necessary tactics and strategies you’ll want to follow when looking to create quality ads that motivate your future clients to interact with your ad:
- Be credible by ensuring your ads are honest about your facility and its services.
- Use attention-grabbing phrases and keywords
- Use a call-to-action (CTA) statement in your advertisement
- Show that your services are worth your clients’ time and investment
Once you form your advertisements, you’re ready to begin your advertising campaign.
6. Run your marketing campaign
After you’ve established your goals, defined your audience, and picked the best keywords for your Google advertising campaign, it’s time to put your actions into practice and start earning results.
Remember that to reap the most success with advertisements on this popular search engine platform you’ll need to ensure that your content and ads are unique, transparent, and compelling.
Show potential clients why your rehab center is worth their investment. It’s also essential to send searchers to a relevant and appropriate landing page. If your ad promotes a certain service, make sure your landing page offers more information about it.
Once you have your ad strategy ready, you can start promoting your business.
Advertise your rehab center on Google
Following a few simple steps can help your business experience greater branding, better conversion rates, and higher sales. As one of the leading search engines in the world, Google can help your business bring these goals to life.
You don’t want your advertising campaign to fail, though. That’s why it’s smart to enlist the help of professionals who can lead you to success. With WebFX, you can ensure your business gets the most from advertising on Google.
After all, we’ve managed hundreds of successful ad campaigns.
See how we can help your center launch its first campaign reaching out to us today!