The key to marketing your rehab center with success is knowing when and where to reach your target audience. That’s where Google Ads come into use. Rather than pushing ads on your audience, advertising on Google lets you reach future clients already researching your services.
Whenever people research clinics or services in your industry, they turn to search engines. Since Google is one of the most powerful search engines available, your rehab center will find value in advertising through Google Ads.
Ready to learn how to advertise on Google? Keep reading!
How to establish a Google Ads campaign in 6 simple steps
While the thought of bringing your advertising campaign to a search engine as expansive and influential as Google can feel overwhelming, it’s quite simple for businesses to get noticed on Google and its affiliate sites.
Not sure how to advertise your rehab on Google with success? Below, we’ll outline six easy steps that’ll help your clinic earn more from its search engine marketing campaign, like by attracting new clients.
1. Know your desired goals
Before you delve into your advertising campaign, you need to define your business’s goals.
What do you want to achieve when starting your marketing plan? Who do you intend to reach? How much revenue do you want to generate from these advertising efforts? These are a few of the many questions you need to ask before launching your ad campaign.
One common problem many eager business owners are likely to fall victim to is skipping this first crucial step and starting a campaign right away. However, if you don’t establish and define your goals, how can you expect to achieve what you want?
Set aside some time with your team members to discuss which type of ad campaign will be the most likely to help your business achieve its goals. Do you intend to use search or display ads, for example? Or, what is your monthly budget for each ad campaign?
2. Establish your budget
Whenever you’re kick-starting a new marketing or advertising strategy, you need to know the costs associated with these services. You know that expenses are a necessary part of running your business, but do you know how much money to invest in advertising on Google?
No two rehab centers are the same, which means that their budgets vary too. While referencing advertising pricing trends and estimations can help provide you with a general idea of what you can expect to pay, it’s vital to know that your costs are unique to your company.
Research the keywords or phrases your center intends to bid on or target. What is a reasonable bid for these keywords? What kind of monthly budget can enable your center to place competitive, yet realistic bids?
Scale your budget to produce a more accurate figure of what you’ll expect to pay when initiating your marketing plan. When you know how much you’ll have to pay, you’re more likely to reap future financial success.