One of the best ways to help grow your brand is by increasing brand awareness. Building awareness for your brand is challenging if you don’t have the right strategy in place. Building brand awareness requires the use of many unique channels and strategies that will all work together to increase awareness for your brand, products and services. As you build awareness for your brand, you will ensure that your product stays top of mind for potential customers.
5 Strategies to Improve Brand Awareness
Improving your brand awareness won’t happen overnight. You will need to implement different strategies to find success increasing your brand awareness. The following are five strategies that will help you increase your brand awareness.
1. Social Media
Social media has proven to be a valuable asset for companies to improve their brand awareness. With over 81% of Americans having a social media profile in 2017, you don’t want to miss the chance to get your brand name in front of this large audience.
Each social media platform provides a unique audience that you can reach. Having business profiles on social media and providing valuable content that users can easily share, will help your business increase awareness. Social media is a great place to hold contests that engage a wide variety of users and share content that has the potential to go viral.
On your social media accounts, you should be active by posting regularly and engaging with users. By posting regularly, you increase the number of posts users can retweet. The more people who retweet your content, the more individuals that have the chance to be exposed to your brand name. As users comment on your posts, be sure to respond to show them you truly care about them.
2. Search Engine Optimization
If your business has a website, search engine optimization (SEO) is one of the best strategies you can use to improve brand awareness online. SEO involves implementing strategies on your website to improve your rankings on search engines to drive more traffic to your website. By implementing SEO strategies to get your website to the top positions on Google, you will ensure more exposure to your brand name.
SEO optimization involves using important keywords in your page URLs, titles and meta descriptions. When users search for these keywords online, your website will be more likely to appear at the top of the search results page if you are including those keywords on your site.
By following SEO best practices, you can help ensure your website appears at the top of search results so users can easily see your brand name. Not only will SEO increase your brand awareness, but also it will increase traffic to your website