How to Increase Brand Awareness

One of the best ways to help grow your brand is by increasing brand awareness. Building awareness for your brand is challenging if you don’t have the right strategy in place. Building brand awareness requires the use of many unique channels and strategies that will all work together to increase awareness for your brand, products and services. As you build awareness for your brand, you will ensure that your product stays top of mind for potential customers.

How to Increase Brand Awareness

5 Strategies to Improve Brand Awareness

Improving your brand awareness won’t happen overnight. You will need to implement different strategies to find success increasing your brand awareness. The following are five strategies that will help you increase your brand awareness.

1. Social Media

Social media has proven to be a valuable asset for companies to improve their brand awareness. With over 81% of Americans having a social media profile in 2017, you don’t want to miss the chance to get your brand name in front of this large audience.

Each social media platform provides a unique audience that you can reach. Having business profiles on social media and providing valuable content that users can easily share, will help your business increase awareness. Social media is a great place to hold contests that engage a wide variety of users and share content that has the potential to go viral.

On your social media accounts, you should be active by posting regularly and engaging with users. By posting regularly, you increase the number of posts users can retweet. The more people who retweet your content, the more individuals that have the chance to be exposed to your brand name. As users comment on your posts, be sure to respond to show them you truly care about them.

2. Search Engine Optimization

If your business has a website, search engine optimization (SEO) is one of the best strategies you can use to improve brand awareness online. SEO involves implementing strategies on your website to improve your rankings on search engines to drive more traffic to your website. By implementing SEO strategies to get your website to the top positions on Google, you will ensure more exposure to your brand name.

SEO optimization involves using important keywords in your page URLs, titles and meta descriptions. When users search for these keywords online, your website will be more likely to appear at the top of the search results page if you are including those keywords on your site.

By following SEO best practices, you can help ensure your website appears at the top of search results so users can easily see your brand name. Not only will SEO increase your brand awareness, but also it will increase traffic to your website


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3. Paid Advertising

Pay per click (PPC) advertising is when businesses must pay any time a user clicks on their ads. PPC ads are available to run on Google AdWords, Bing Ads and various social media platforms. When you run ads on Google or Bing, your ads will appear above the organic search results when users search for keywords you are bidding on.

Having your ads appear at the top of search results will ensure users see your brand name. Through your ads, you can write key features or deals your business offers to entice users to click on your ads and learn more about your brand.

Social media platforms also allow you to advertise your products or services. Many social media advertisements contain the use of rich media like photos and videos. You can target people based on demographics, interest and behaviors. Advertising through social media will enable you to improve your brand awareness in an engaging manner.

Another way you can use PPC ads is to do remarketing. Remarketing or retargeting refers to advertising to users who have previously visited your website. When users visit your website, a cookie is placed in their browser. When the user visits a site that has space to show an ad, your ad will appear. By retargeting you can help ensure your brand name becomes more familiar to users as they are browsing the web.

Running PPC ads whether through Google, Bing or social media, will allow you to get your brand name in front of more people and as an added benefit will hopefully help you get more sales or leads.

4.  Referral Programs

If your business already has loyal customers, what better way is there to spread the news then by using your loyal fans. You want customers who love your product and service to share with their friends. Implementing a referral program can help encourage your loyal customers to share information about your business with others. You can reward customers for referring a friend with free products or discounts.

Because people typically trust word of mouth referrals and their friend’s suggestions, having referrals can prove beneficial to your business.

5. Content

Implementing a content marketing plan can help your business gain more awareness. The more content you create, the more chances you can rank on search engines, and the more opportunities you have to share your content through social media.

Content Marketing

Infographics are one content type that is engaging and easily shareable. An infographic is an image that contains charts, graphs and diagrams in order to represent data or information. Because infographics are visually engaging, users are more likely to share them. As more people share your graphics, more individuals become exposed to your brand name.

Blogs also serve as a way to continuously add content to your website. With your blog posts, you can optimize them for keywords and share them through social media. The more content you have, the more content you can share through social media. By blogging about topics relating to your industry, you will show people that you are an industry expert and a business they can trust.

If your business needs to increase your brand awareness, implementing the strategies above is a great place to start. Try just one of the mentioned strategies or try them all. With these new strategies in place, you can improve your brand awareness in no time.