Does your business have a large event coming up? Are you wondering how to get the word out? Whether it’s a conference, product launch or any other type of event the following strategies will help spread the word about your upcoming event.
Planning an event requires a lot of time. You want to ensure that after all of your hard work, people know about your event and will want to attend. With a proper event marketing strategy, you can help facilitate the success of your event.
Event marketing requires a detailed plan for getting the word out and attracting attendees. Before you begin to market your event, you should consider what strategies you want to use to build awareness for your event. The following strategies are possible ways that you can market your event to help improve awareness and attendance.
Traditional marketing activities like direct mail, print, broadcast, radio, TV and press releases can all help you advertise your event. Some traditional marketing activities cost more and may not allow you to target your desired audience as easily as other strategies.
Of the mentioned activities, direct mail is a great way to get news about your event out to your target market. Using direct mail is a highly targeted form of advertising that allows marketers to individualize the message at a lower cost.
Users on social media have continued to grow over the past ten years. In 2017, 81% of the U.S. population had a social media profile. By using social media, you have the potential to spread the word to a large portion of the country. You can use social media platforms like Twitter, Facebook, Instagram, Pinterest and LinkedIn.
On social media, you can post information about your event. You can give sneak peaks about what will happen at the event or highlight keynote speakers. Also, you can hold contests and giveaways. You can encourage followers to share information about your upcoming event for a chance to win free swag or tickets to the event.
Many social media platforms allow you to advertise on them. Through these advertisements, you can use forms of rich media like images and videos to promote your event. By targeting demographics, interests and behaviors on social media, you can help ensure your target audience sees advertisements for your event.