SEO has helped thousands of website owners boost their rankings and bring in more visitors. But some site owners may notice that, over time, those keywords and optimization strategies that got them the top spot a few years ago don’t even get them into the top ten today.
Does this mean SEO is no longer effective?
No – it just means a particular SEO strategy has become outdated.
Like other marketing strategies, SEO can be a hard-hitting long-term strategy, but the specifics of the campaign must change to reflect developments in the industry, client needs, and how search engines crawl sites. If your SEO strategy isn’t working anymore, it may be time to update it.
Keep reading to find out how to tell if your SEO strategy is out of date and what you can do to refresh it.
What Are the Signs of Outdated SEO for Rehab Centers?
The marketing landscape changes rapidly over time. It can be easy to miss the signs of an SEO strategy going from new and fresh to antiquated and ineffective. Your site might be suffering from an outdated SEO strategy if it has one or more:
- Broad keywords — A one- or two-word phrase worked fine a few years ago, when not many site owners were actively trying to rank in search engines. Back then, your site could generate ample traffic on searches for “rehab centers” or “drug and alcohol rehab.” Today, almost every business uses SEO to attract clients, meaning that your time is better spend on more specific long-tail keywords.
- Short or irrelevant content — People searching for rehab centers have a lot of questions, and they’re going to look for sites that provide the answers. If your site doesn’t have relevant content, you’re not only losing valuable leads — your site is losing its high rankings in search engines.
- Unoptimized elements — Every part of the page counts. Old-school SEO focused mainly on the text on the page, but now, search engines take image alt tags, headers, URL structure, and many other factors into account. If your site doesn’t optimize these elements, your rankings will fall.