Web design is one of the most important aspects to reaching new patients for your rehab center. If you have a design that lacks modern elements like videos, images, or calls-to-action, you might be in trouble.
In some cases, you might even be turning patients away.
You can use lots of web design principles to attract potential customers, but you should also avoid the things that repel them. Let’s look at a few of each.
What repels clients
Often times, your website could be repelling customers without even knowing it. Small details are usually the things that repel customers the most.
A one-page site
A single page site makes visitors leave since it doesn’t have the information they want. From a more technical standpoint, it also won’t end up on the first page of Google search results. If there isn’t any content to read, Google won’t be able to read, understand, and rank your site, meaning it won’t show in Google results.
If your site is loaded with typos, you won’t look professional or trustworthy.
Along with a great rehab center, patients are first and foremost looking for comfort. Having numerous typos, incorrect information, or misleading contact info, one of the first things potential clients will feel is uncertainty and discomfort. Your center also takes on the persona of being unprofessional and uncaring. If your site can’t be trusted, can you be trusted to help them on their road to recovery?
Writing for Google
You may think that if you write what Google wants to see, you’ll rank better in search results. But this is a common misconception.
You want to write for your audience. When you write what you audience wants to read, they will get value from your site, which Google will then rank better than if you had tried to write for a machine.
Long load time
If your site doesn’t load in three seconds, potential clients will leave your site.
Though three seconds doesn’t seem like a long time, it’s an eternity when you’re waiting for a website to load! Use Google’s speed tester tool to make sure your site loads quickly — even on mobile. Be sure that you have your site optimized so that it can load in its entirety in 3 seconds or less.
What attracts clients
For as many ways as there are to repel clients, there are just as many ways to attract them. Here are some of the simplest ways to attract clients to your site.
Update your contact information often
Updated contact information is crucial to getting new patients. Ensuring that they know exactly where you are located and how to contact you is a huge relief to individuals searching for your care. Be sure to keep your contact information up to date on your website, Google My Business, Yelp, and your social media accounts.
Rank well for valuable keywords
Showing up at the top of Google search results also attracts customers who may not know your rehab center’s name. That requires search engine optimization and on-page elements on your website. These elements can be anything from infographics to videos.
Use a call-to-action on every page
Once someone is on your site, it’s important to have a call-to-action on every page. Visitors come to your site because they want to get in touch with you for more information. If it takes them too long to find a contact button, they probably won’t spend the time to find one, losing you a client.
Create an “About Us” page
Including an “About Us” page on your website is another great way to get new clients. As a rehab clinic, one of your jobs is to make everyone you work with feel comfortable and at home. One of the ways to comfort your clients and their families is to show them your center before they contact you. Including a page that tells about your rehab center’s goals and staff will be key to anyone trying to decide on a rehab service.
Engage potential clients on social media
In a world where social media surrounds us everywhere, it plays a huge role in attracting new clients. By posting on Facebook, Twitter, Instagram, or any other network, potential clients can learn about your rehab center in a familiar, convenient environment online.
Hire a web designer
A rehab center’s main goal is to make their potential clients feel like they will be cared for, and that starts with your website. In order to attract those potential clients, consider hiring a web designer work on your website to ensure you’ll attract
Do you think your rehab clinic website is doing more repelling than attracting? If your answer is yes, you are just like the hundreds of other rehab centers out there the struggle to drive traffic to their site. By contacting us, we will ensure that you are no longer repelling, but always attracting patients to the place that can help them most.
Get more clients from your website
Your website could be doing a lot of things right, but it could also do a lot of things wrong.
If you want to make sure your site is streamlined for the best possible results, contact us today!