Web design is one of the most important aspects to reaching new patients for your rehab center. If you have a design that lacks modern elements like videos, images, or calls-to-action, you might be in trouble.
In some cases, you might even be turning patients away.
You can use lots of web design principles to attract potential customers, but you should also avoid the things that repel them. Let’s look at a few of each.
What repels clients
Often times, your website could be repelling customers without even knowing it. Small details are usually the things that repel customers the most.
A one-page site
A single page site makes visitors leave since it doesn’t have the information they want. From a more technical standpoint, it also won’t end up on the first page of Google search results. If there isn’t any content to read, Google won’t be able to read, understand, and rank your site, meaning it won’t show in Google results.
If your site is loaded with typos, you won’t look professional or trustworthy.
Along with a great rehab center, patients are first and foremost looking for comfort. Having numerous typos, incorrect information, or misleading contact info, one of the first things potential clients will feel is uncertainty and discomfort. Your center also takes on the persona of being unprofessional and uncaring. If your site can’t be trusted, can you be trusted to help them on their road to recovery?
Writing for Google
You may think that if you write what Google wants to see, you’ll rank better in search results. But this is a common misconception.
You want to write for your audience. When you write what you audience wants to read, they will get value from your site, which Google will then rank better than if you had tried to write for a machine.
Long load time
If your site doesn’t load in three seconds, potential clients will leave your site.
Though three seconds doesn’t seem like a long time, it’s an eternity when you’re waiting for a website to load! Use Google’s speed tester tool to make sure your site loads quickly — even on mobile. Be sure that you have your site optimized so that it can load in its entirety in 3 seconds or less.