There are millions of people in the United States in need of a quality rehab facility. It’s estimated that 23.5 million Americans are addicted to drugs and alcohol alone. As long as people struggle with addiction, there will be a need for rehab services. But how do you reach the people who could benefit from your rehab facility? Let’s take a look at the best lead generation strategies for rehab centers.
Create personas for your target audience
It’s natural to begin lead generation with a clear idea of who you will serve. If you haven’t already, create personas for your targets. And if you already created them but haven’t revisited them in a while, it may be time to take another look.
Think about the needs you will fulfill and about what will encourage and deter people from seeking help at your facility. It’s not always the individual suffering from addiction who will contact you, so you should also create personas for loved ones of people with addiction.
Create several personas based on demographic information, then fill them in with names and unique details. Add basic background information, such as age, gender, line of work, and location.
Then describe their life situation as it relates to the addiction. How long have they been using? Is there a dual diagnosis? Include how they feel about the possibility of being admitted to your facility. This will ensure you can properly address their needs and concerns.
Once you create appropriate personas, you’re positioned to launch effective lead generation strategies.