Looking for the best approach to addiction marketing? Marketing for addiction treatment centers can be a daunting task as you seek to tailor your communication efforts to meet the unique needs of potential clients. Combined with traditional marketing efforts, Internet marketing can help you reach clients where they are and encourage them to take action.
These Internet marketing strategies can help you succeed in your addiction recovery marketing, attracting new clients to your rehab facility.
Search Engine Optimization
A useful tool for driving traffic to your website, search engine optimization (SEO) boosts the visibility of your website, making it easier for clients to find your site. By targeting keywords, improving the performance of your website, and increasing the number of inbound links from authority sources, SEO boosts your website’s chances of landing in the top search results. SEO is also a cost-effective way to reach new clients, as it provides the lowest cost per call of any Internet marketing strategy.
Need to fill your beds quickly? Pay-per-click (PPC) advertising is a great way to gain exposure for your website while establishing organic rankings. By selecting keywords and developing ad copy that speaks directly to your audience, you can improve site visibility and increase your number of conversions. Providing a clear call to action in your ad copy will encourage potential clients to take the next step and visit your website, sign up to receive emails, or call your center.
However, keywords for treatment facilities can be expensive, sometimes reaching upwards of $50 per click. Understanding how to budget effectively can help you maximize the impact of your PPC campaign and increase traffic to your website.
Your website is the first place potential clients look for information, so it should be well-designed and easy to navigate. Potential admits will want to get a feel for the atmosphere of your addiction treatment center, and your website should provide an accurate depiction of your facility. You can also post client testimonials and success stories that encourage people to stay on your site and find out more about the services you provide.
Social media marketing is a great way to engage and connect with potential clients. They can learn more about your facility, ask questions, and read testimonials from past clients. Word of mouth referrals are invaluable when attracting new clients to your addiction center. Social sharing also increases the value of SEO and makes it easier for people to find your site.
Addiction Recovery Blog
As part of your social media strategy, you may also launch an addiction recovery blog. This will help you build a community around your facility and allow you to respond to comments or questions from potential clients. As people view your posts and interact with staff online, they will feel more comfortable picking up the phone to call your rehab center.
Google Plus Local
A user-friendly social media networking tool, Google Plus Local makes it easy to connect with local search engine users. When potential clients search the web, your business listings will show up in the local search results.
It is also a great way to leverage social proof, as clients can submit and read reviews of your practice. This is invaluable when growing your Internet referral network. With Google Plus Local, clients can view your recovery pages on Google maps, as well as on their mobile devices or iPads.
Email marketing is a great way to stay in contact with clients and create targeted campaigns that reach people right at their home computers or smartphones. Because treatment is often a sensitive topic, you can encourage people to sign up for emails on your website or in person at your rehab center. This will prevent people who do not wish to be on your mailing list from receiving emails.
When implemented correctly, your Internet marketing efforts will bolster the impact of traditional marketing campaigns. Marketers for drug rehab centers often attend conferences in order to make connections and improve outreach. If their contacts from other centers refer people to your facility, potential clients will likely search your website to find out more information before calling.
Want to learn more?
Interested in learning more about how Internet marketing can improve your drug addiction or rehab center? Contact us today to learn how our dedicated team at WebFX, a full-service Internet marketing agency, can help with grow your online presence and reach your addiction treatment marketing goals.