Pay-per-click, or PPC, advertising is one of the most effective forms of online marketing — if it’s done properly. Instead of reaching broad audiences, PPC ads only reach the people who are in the market for your products and services at the exact moment they see your ad.
This accurately describes anyone searching for a rehab center, which is why it makes sense for your center’s marketing strategy.
Like other marketing strategies, though, PPC ads can’t be implemented haphazardly. Sure, there’s room for improvement along the way, but you need to have a well-crafted plan in place before you even create your first ad. Otherwise, you could spend a lot of money and time placing ads that don’t result in new clients.
Get great results from your PPC campaign on day one by following these best practices for PPC for rehab centers.
Write Great Copy
You don’t have much space to convince prospects, which is why you can’t afford to fill your ad with bland, generic copy or content riddled with typos. Ensure a good response rate and more clients by writing compelling copy before your ad even appears online.
Tell prospects exactly what you’re offering and make sure it mirrors precisely what they want from a site like yours. Edit and proofread to eliminate redundant text or spelling errors, and double-check the URL and landing page to ensure both are working properly.
Target the Competition
It makes sense to distinguish your company from the competition, but not when it comes to your PPC campaign. You want potential clients to see your ad before they see a rival facility’s ad, but there may be a reason their ads are outranking yours.
Perhaps their keywords are more precise, or they have a more effective landing page. Maybe their calls to action are more powerful. Try to find out what your competitors are doing, and then piggyback on that so you can get better results with every subsequent campaign.