Is your rehab center interested in using emailing marketing to connect with current and potential clients, as well as their families? If so, it’s essential to follow email marketing best practices. When you do, your center and staff can reach and help more clients.
1. Add a touch of personalization
If you send messages that are impersonal and detached, you can’t expect subscribers to want to explore your services. The emails don’t feel personal — or tailored to their questions or needs — which can make readers feel like they don’t matter to your center or staff.
Emails, however, are a perfect way to get personal with your audience. With a personalized email marketing campaign, you can form a connection with readers that helps them build interest and trust in your brand.
For example, you can organize or segment audiences by interest, location, service, and more. A rehab center with several locations, for example, may create an audience segment for subscribers that looked, visited, or attended location A versus location B.
When you work at a facility that provides health care services, it’s even more critical to humanize your business. Take a conversational, versus a clinical approach to create an aura of warmth and reliability in your messages.
You can also humanize and build the character of your center by sharing testimonials and stories from past clients and their families. While you can highlight these stories via text, you can also create a video.
2. Check your grammar and punctuation
Nothing turns off readers faster than an email message filled with grammatical errors or forgotten punctuation. An email full of spelling errors or confusing statements portrays a negative image of your brand in an instant.
That’s why proofreading is one of the most notable best practices of email marketing.
When your emails are free of errors, plus thoughtful, they reflect your center’s high standards, quality service, and values. Many companies rush to send email messages, however, which can result in obvious grammatical and spelling errors.
Take a proactive approach and prevent this misstep by planning ahead and proofreading your emails. You, as well as another staff member, should read every email to catch and fix errors before they reach readers.
3. Keep messages to-the-point
If you send out an entire storybook to your subscribers that details your center’s history, values, and services, plus the reason for your email, you can expect your email to go unread or outright ignored by subscribers.
Prevent this scenario by providing readers with the right amount of information, without going overboard. Keep to the point in what it is you want to say or share with your audience. If you take too long, it’ll cause readers to lose interest.
When you create a concise, yet personal message, you can improve your click-through rate.