What Is Video Marketing? (And Why It Matters to Your Center)
Have you watched a video today? Whether you’re reading this article in the afternoon or after your morning cup of coffee, you’re likely to have already encountered a video or video advertisement thanks to video marketing. What is video marketing, though?
It’s an effective tactic used by businesses across all fields.
A quick video provides a visually-appealing and effective way to reach your targeted audience. It’s effortless to watch a video, so who wouldn’t want to use this strategy to promote their business and services?
It’s no secret that video marketing has become a prominent way for rehabilitation clinics to reach new clients and promote their brand. What does this mean for your center? Keep reading to learn everything you need to know about video marketing before getting started.
What is video marketing?
Do you ever brainstorm marketing ideas and think that a specific promotion may be better perceived when viewed rather than read? For many businesses, video marketing gives them the opportunity to spread their branding in a fun and innovative way.
When most people think of video marketing, they’re likely to think of television ads that pop on their screens during a commercial break. But for businesses such as yours, video advertisements and marketing efforts can encompass a variety of topics and be shared on many more mediums.
So, what is video marketing and how can your clinic use this valuable tactic to its benefit? As the name of this strategy suggests, video marketing relies heavily on promoting a sense of awareness about your services or products through videos and video ads.
While videos don’t offer face-to-face interactions, they’re one of the most personal ways to acquire new clients. This form of marketing provides a visual channel for prospective clients to engage with your team members while learning more about your brand.
Best of all, you can use video marketing on almost any online medium.
Do you have a video with testimonials from former clients that you think may instill confidence in prospective clients to contact your business? If so, consider sharing this video on your YouTube channel or Facebook wall.
If you have a how-to or informative video, place it somewhere on your website. For example, you can position it with a blog post or service page that discusses the topic to provide readers with more information.
Video marketing is flexible, letting you decide how, when, and where you display your videos.
What are the benefits of video marketing?
Before you invest in a new marketing strategy, you want to know what makes these services worth your clinic’s time and money. Below, find out about the advantages of using video marketing tactics for your organization.
1. Increased brand awareness
The best way to gain new clients is by spreading the word about your brand. Fortunately, video marketing makes this both simple and hassle-free.
While other tactics, like social media marketing and email marketing, are essential, you want to provide a visually-engaging experience for your audience too. Videos display information in an effortless way for people, plus they’re easy to share with others.
When you share an educational video or testimonial compilation, it not only provides current clients with a better understanding of your brand, but it also gives them an easy way to share this information with others, like a loved one, too.