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Search engine optimization is still a relatively new idea, and unless you are in the field, you may not actually know what it is or how it works.    SEO can be defined as “the practice of [...]

If you own a local business, you’ve probably wondered how to compete online with other companies for a top of the page or first page search result. Yes, Google’s ranking factor [...]

Where you send a user after they click on your paid ad can either turn that click into a conversion, or it can cause the user to hit the back button on their browser to go back to Google. [...]