In today’s Internet marketing landscape, there are hundreds – if not thousands – of different ways to reach clients. Each new strategy is more innovative than the last, and many promise to change the way we advertise forever.
As a result, many marketers make the mistake of overlooking tried-and-true channels that have been proving ROI for years, and one of those is email marketing. Although it’s not as complex or advanced as its predecessors, email can be an effective way to maintain contact with those who are interested in your services.
Reach clients right in their inboxes
Think about the first thing you do when you log onto your computer. If you’re like most people, you check your email – or maybe you don’t even have to, because you’ve already seen the notifications right on your smartphone.
Unlike most Internet marketing methods, which rely on attracting visitors to your site via search engines or social media, email allows you to reach people right in their inboxes. This is a powerful ability, but it’s only useful if the messages you send are written in a way that resounds with your readers.
Not using best practices when creating email content could come across as spammy, unhelpful, or overly promotional. As a result, you could lose subscribers and possibly even damage your chances of reaching a client. But with the right strategy and tools, you could deliver emails that make them want to pick up the phone and call you right then and there.
How email marketing is different for rehab centers
Marketers in industries like retail often see success with email marketing by sending mass emails to giant lists of consumers, but this kind of strategy does not work for rehab centers. It’s not only ineffective, but it also raises privacy concerns due to the nature of addiction treatment marketing.
Because of this, your email marketing success depends on your ability to build a strong subscriber list. We recommend that you include opt-in forms in various locations on your site, and also encourage in-person sign-ups at your center.
By only contacting those who want to hear from you, you won’t have to worry about privacy concerns. Plus, you’ll be able to create more personalized content aimed at people who are already interested in your services for themselves or a loved one.
In addition to reaching new clients, email can be a great way to keep in contact with those you’ve already helped. By creating newsletters with resources and content similar to what you’d post on social media, you can show your clients that you care about their recovery even after they leave your rehab center.