When platforms like Facebook first became popular, members used them to keep in touch with family and friends. They’d post statuses and photos, and maybe like or comment on what others posted.
Today, users still do these things. However, they also connect with and share opinions about businesses, brands, and products. This means that even if your rehab center doesn’t yet have a presence on social media, there’s a good chance you’re already being discussed.
Thankfully, social media can be a powerful marketing tool when managed correctly. It’s a great way to manage your reputation, connect with potential clients and their loved ones, and get the word out about your rehab center.
Reach clients where they already are
Considering that 71% of all adults with Internet access use social media, it’s safe to assume that your past and potential clients are there. And if they’re like the average user and spend 2.7 hours per day on the platforms they use, that presents a significant opportunity to reach them.
If your rehab center is new to social media marketing, we recommend that you start with Facebook. It’s the most popular platform by far, so if you only have the resources to manage one social account, it will be the most effective in helping you engage with the highest number of clients.
That being said, we’ve also found Twitter and Pinterest to be useful for rehab center marketing. And although maintaining a presence on multiple social platforms requires a serious time investment, it’s entirely worth it if it helps you connect with those who need your services.
How does social media marketing work?
Social media’s main advantage to rehab centers is that it allows them to connect with clients and their loved ones on a more personal and relaxed level. Unlike most marketing methods, which involve detailed descriptions of services and targeted calls to action, pages on Facebook and other platforms allow users to engage without any pressure.
For centers that are focused on generating calls, this may not sound promising. However, given the sensitive nature of addiction treatment, building relationships on social media can be extremely beneficial to both you and your clients.
If you maintain a supportive and engaging social presence, your followers will be able to see firsthand that you genuinely care about your clients’ recovery. Then, when a client or their loved one is ready to seek assistance, they’ll already know who to call.