Initially, Pinterest is an uncomfortable social media platform. It is the anti-social of social media. With very little direct communication and a strong visual appearance, you can forget that people are posting and sharing these images. It seems more like a sea of the best Google image results you could imagine. In truth, that is almost exactly what it is. This sea of images provides a fundamental service for its users. It promotes creativity, encourages.
Why would my business want to post on Pinterest?
Looking at all the perks and the return on investment of social media is always fun. It displays the goals you wish to achieve and why you are setting these goals. Here are some of the reasons you want to post on Pinterest.
Pins don’t go stale
When you have an image pinned on Pinterest it gets traffic for months after. It doesn’t disappear like a facebook post or tweet. Studies found that 50% of visits happen 3.5 months after the first pinning.
You visually market to potential customers
Your image will primarily appear for people who are interested in your niche market. Sometimes you have to be creative in how you approach your pins, but that will be covered in the Pinterest for business section.
Pinterest is business friendly
With a primarily female audience and 317 million monthly users, it is an effective marketing tool. People who see a product on Pinterest are actually 10% more likely to make an e-commerce purchase than people on other networks.
Before jumping into the details of a Pinterest post, it is important to know how to pin images. Pinterest has a helpful Pinterest basics page to walk you through all of the primary steps.
When you’re on Pinterest
Pinning is extremely easy on Pinterest. The moment you hover over an image you have a giant save button. This is extremely dangerous though. If you do not appropriately manage your pins and boards the content will become cluttered and disorganized. This will make people less likely to follow your boards and your content associations with search terms will become confused.
When you’re off of Pinterest
It is vital to have a Pinterest browser button so you can pin images from external locations like your website and blog. When you pin an image from your blog it will create a link to your webpage. If you simply upload the .pdf or .jpg file from your computer, there will be no way for people to know the product came from your site. The browser button shows up as a little icon in your browser apps. You can download the browser button here and an icon will make almost all images “pinable”.
Pinterest for your business
When you pin an image onto Pinterest you have to ask yourself 4 questions.
Is it creative or visually appealing?
No? Maybe you should hold off on pinning it. You could be wasting your time, lowering your board’s quality and taking up other users’ time. Maybe try to put a spin on it that makes it creative or different. Personalized and artistically organized images on Pinterest stand out.
Does it connect to my service?
If you have a feature about your dog on your childcare site, you probably shouldn’t post a picture of your dog next to your creative childcare ideas.
Does the image match the page’s content?
Sometimes an image can fit a specific section of a web page but doesn’t fit the overarching page content. This is more of a gray area where a judgment call needs to be made. Make sure you do not mislead people to your site with an image.
Will people want to follow the link?
Making the image and site inviting is important. You can do this by having an image that suggests a service you provide. Having written content built into the image is an effective way to spark interest in your page. The description also plays a role in people viewing your page.
Formatting the description is similar to creating a Tweet, but also extremely different. You want to provide some background information on the image that relates to your business. You can also place hashtags in the description. Try to be specific in these. If you are too vague your image will not show up as much. An important tool that is also used in Twitter is the @ symbol call out. You can tag other pinners and create interactions on the anti-social social media.
Advanced Pinterest for the pros
Pinterest is not only a place to strategically place your products or blog posts, it is an idea minefield. Just type your product into the search bar and it will suggest potential blog post ideas or ways to reach your market. Search for infographics relative to your field and your brain will be processing visual information in seconds. Other actions include:
Add a pin it button to your website
This will allow people to save your site’s page. Their friends will see it and they will be able to return to your site and make a purchase with ease because they have filed your page with an image. This will also make your image show up more on Pinterest by having different descriptions and source locations.
Commenting, messaging and tagging
While this was mentioned in formatting a description, there are innovative ways you can tag. Say you have a follower who has similar content on their boards to what your business provides. Reaching out through a comment or message and mentioning your services in a way that does not sound like spam could effectively lead to a person purchasing a product. Commenting and communicating will notify other users and increase your brand awareness.
As you develop followers and interactions on Pinterest it is effective to create a group board and join other group boards. These collaborative boards will allow you to get a broader reach and help make sure content is continually being added.
As you grow and develop your skills and interactions on Pinterest you will see a return on the time invested in the social media.