As an agency with years of experience working with drug rehab centers, we know that they present a unique marketing challenge. You want to reach new clients and their loved ones and get them the help they need, but you need to do it without being pushy or intrusive. So how can you find the right balance?
Thankfully, the Internet has made it much easier to achieve this goal. Instead of spending your marketing budget on outdated methods that are difficult to manage and even more difficult to analyze, you can now use it to make it even easier for the people who are looking for your services to find you. Drug rehab SEO is the key.
This practice is called search engine optimization, or SEO, and it’s one of the most cost-effective ways to improve your visibility online.
Reach clients where they’re already looking
Think about the last time you had to find a new business to meet a certain need. Whether you needed a childcare provider, a new family doctor, or even just a haircut – where did you look?
If you’re like most people, you used a search engine like Google to find service providers that offered what you needed in your area. You likely scrolled through the first few results, and chose the one that was best suited to what you were looking for.
Did you know that the first page of search results accounts for 95% of search traffic? For potential customers to find and visit your site, it needs to show up on that first page of results.
Potential clients in need of treatment use the same process. This means that when someone searches for “rehab centers in [your region],” your center needs to rank within the first few results – and the best way to get there is with SEO.
Rehab SEO Services Definition
Rehab center SEO services enhance your website’s visibility in search engines to increase the quantity and quality of traffic to your website. Unlike paid ads, SEO focuses on helping your site rank higher organically in relevant search results.
By optimizing your site, you improve the chances that it will perform well in search results. That way, you’ll be right where those who need your services – and their loved ones – are already looking. It’s completely unobtrusive, and will help them find your center when they’re ready.
How does SEO work?
If you’re unfamiliar with SEO, it might sound too good to be true. After all, don’t search engines determine their own results?
In a way: Yes. They deliver results based on complicated algorithms, and it’s impossible to know every single factor that goes into them. However, there are certain tried-and-true methods, like optimizing for certain keywords, incorporating long-tail phrases, and using responsive design that can help your site rank well.
It’s important to note, though, that these algorithms are constantly changing, and the methods that work today may be outdated less than a year from now. Because of this, SEO is an ongoing process, and requires a diligent maintenance strategy to see results.
SEO Services List
So, which SEO services should be part of your strategy? Here is an SEO Checklist to see how well your site is optimizing. The right techniques for you depend on your goals, but here are some of the fundamental services that will likely be part of your campaign:
Keyword research and optimization
This SEO service involves conducting in-depth research to determine which keywords are most relevant for your brand and then incorporating them into your site. This process helps people searching those terms to find your site.
For example, if you run an addiction treatment digital marketing agency, you’ll want to include keywords related to digital marketing in your content. Below are some of the top results that come up if you search “Rehab center digital marketing”
Notice that the top results contain many of the same words as the search query. Google displays those words in bold.
Creating content that will rank in search engines and that people want to read is another foundational SEO strategy. This content can include blog posts, infographics, videos and more.
Link building refers to getting other sites to link to yours.
Having links from other high-quality sites helps Google see that your site is trustworthy and useful. Link building strategies include writing guest blog posts, creating content others will want to share on their sites, and requesting links directly.
Improving user experience
Making your site more useful for visitors can help improve your rankings. You can improve user experience by making your site navigation more intuitive, improving your page speed, ensuring your site displays correctly across various types of devices, and more.
Analytics and reporting
The best SEO services companies provide regular reporting so that you stay up to date on how your SEO strategy is working. At Rehab Center Marketing, we offer ongoing quarterly keyword reporting and ongoing monthly traffic, ROI and goal reporting as part of our SEO services. Coupled with our proprietary ROI tracking software — MarketingCloudFX — monthly SEO reports allow you to easily monitor the return on your SEO investment.
How is SEO different for rehab centers?
Because of the nature of rehab centers, the keywords you optimize for and strategies you use depend on your specific services. Choosing and implementing keywords will require in-depth research, as well as a deep understanding of your clients.
For example, does your rehab center treat drug addiction, alcohol addiction, or both? Do you use a 12-step program, or take a holistic approach? What city or region are you located in, and what words or phrases do people in the area use when referencing it?
The answers to these questions will all influence your SEO strategy, as will your knowledge of your existing clients. Plus, it’s important to keep in mind that those struggling with addiction aren’t always the ones to search for drug rehab center services, and you should also create content on your site that is designed to help their loved ones take the appropriate course of action.