Everybody wants their company’s website to show up in search results when people search for terms related to their industry. But how can you make sure potential customers find your site when they search online? The answer is search engine optimization, or SEO.
If you’re new to SEO, you’ve come to the right place. Below, you’ll find four fundamental things you need to know about search engine optimization.
Check out our list of SEO basics below, or contact Rehab Center Marketing to connect with a strategist!
1. The meaning of SEO
Of course, you won’t get very far if you don’t have a basic understanding of what SEO means. So, what is SEO in digital marketing? Essentially, SEO is a collection of strategies for getting your site to show up when users search keywords or phrases that are relevant to your rehab center.
For example, say you run a rehabilitation center digital marketing agency as we do. SEO can help ensure your site shows up when someone searches “rehab center online marketing,” “rehab SEO services,” or even “rehab SEO strategy.”
2. How SEO can help you grow your business
While learning what SEO means is all well and good, you also need to know why it’s relevant to your business. Here’s the 411 — a smart SEO strategy helps potential customers find you online and leads to increased brand awareness, sales, and revenue for your company.
Did you know that only 25 percent of users go past the first page of search results? And that SEO leads have a nearly 15% close rate, as compared to less than 2% with traditional marketing?
That’s why it’s crucial to use SEO for Google and other search engines to get to the top of those results.
3. How SEO works
To rise to the top of search results, you need to have a basic understanding of how SEO works. While becoming an SEO expert takes lots of research and experience, as Google uses more than 200 ranking factors, learning the fundamentals can help you get started.
Google is constantly “crawling” the web, collecting data about web pages, including their titles, the words they contain, how many other pages link to a given page, how long users typically spend on a page, and much more. Google uses this information to determine what a page is about, how useful it is, and how relevant it is to a search.
Essentially, every time someone searches something on Google or another search engine, it uses an algorithm to show the most relevant and useful results. This algorithm uses the information Google collects about web pages to determine which pages to show and how to rank them. The better Google feels your page can fulfill the user’s search query, the higher it will rank.
You can help your site rank higher in search results with various SEO strategies, such as page speed improvements, responsive design, layout improvements, and SEO writing.
What is SEO writing? Essentially, it’s writing in a way that helps your site perform well in search engines. It involves using keywords in your content, creating titles that accurately describe your content, presenting information in a useful, scannable way, and other strategies.
These are far from the only tactics you can use to enhance your site’s SEO, but investing in an SEO strategy can significantly boost traffic to your site and increase your revenue.