SEO Checklist: Do These 12 Things to Start Optimizing Your Rehab Center Site

More than 50% of all website traffic comes from organic search. Meanwhile, 95% of search traffic goes to sites that show up on the first page of results. That means getting your site on that first results page can massively increase your website traffic, leads, and revenue. That is our goal as a rehab center SEO service. 

How do you get your website on that first page? Search engine optimization (SEO) — a collection of strategies that you can use to improve how your site ranks in search engines like Google and Bing.

To help you get started, we put together a quick SEO checklist with steps to follow to begin optimizing your rehab center site for search engines. Just keep reading or explore our professional SEO services for help implementing your SEO checklist.

 

SEO checklist for 2020

We’ve broken down our SEO checklist template into several categories — on-page, off-page, technical, and SEO tools. These are sure to improve your rehab digital marketing strategies. Let’s dive in!

 

On-page SEO checklist

On-page SEO refers to actions you can take on your website itself to improve its performance in search engines. Some of the most important on-page SEO elements to consider include:

1. Keyword research

Keyword research is a crucial part of any SEO strategy. 

To get started, come up with some keywords that are relevant to your rehabilitation center services. Then, look those keywords up in a keyword research tool

These tools will give you a list of related keywords. They may also provide information about monthly search volume and competition. 

Using the information you get from these tools, put together a list of long-tail keywords to include in your content. Long-tail keywords are keywords that are more specific and typically longer than other keywords.

For example, “rehab center digital marketing” is a long-tail keyword, while “rehab” is a short-tail keyword.

Long-tail keywords are searched less often, and there’s less competition to rank for them. Plus, people who search a specific keyword are typically closer to a purchase decision. For these reasons, focusing on long-tail keywords is an excellent SEO strategy.

2. Content Creation

Next, start planning and creating content for your website

When people search keywords related to rehab centers, you want to show up at the top of search results — and you need content to rank and help users find your site. 

Focus on making content useful to your audience and include your keywords in your content. You can create various types of content, including blog posts, infographics, videos and more.

3. Title Tags & Meta Descriptions

Title tags and meta descriptions tell Google and users what your page is about. Make them descriptive, ensure they accurately reflect the content on the page, and include your keywords in them. Doing so will help them rank and encourage users to click!

Title tag and Meta Description Location

 

4. Alt Tags

Since Google can’t “see” images or videos, you need to tell it what these elements are using alt tags. These tags are short descriptions of a picture, video, or other multimedia features.

 

Off-page SEO checklist

Google also considers factors outside of your site when determining how to rank it. Off-page SEO refers to strategies related to improving your site’s performance in these areas.

5. Link building

When other reputable websites link to yours, this tells Google that your site is reliable too. You can build links to your site by writing guest posts, asking for links, and creating great content that people want to link to.

6. Social Media

Social media doesn’t affect your rankings directly, but it can help indirectly in numerous ways. It provides an excellent outlet for sharing your content and getting increased traffic and links to your site.

 

Free Marketing Guide

Discover 7 ways to start marketing your rehab center online.

 

Technical SEO checklist

If technical SEO sounds intimidating to you, don’t worry. This checklist will give you the lowdown on the basics you need to know.

7. Crawl Errors

A crawl error is an issue that causes Google to be unable to view your page, which means it won’t display it in search results. To find and fix crawl errors, go to Google Search Console and click on “Index” and then “Coverage.”

8. Responsive Design

Responsive design ensures that your site displays correctly no matter what device it’s viewed on. You can check your site’s responsiveness in Google Search Console under “Mobile Usability.” 

If you need responsive web design services, Rehab Center Marketing can help. We can convert an existing site to a responsive site or design a new responsive website.

9. Site Security

Ensure your site uses HTTPS, which is a protocol for displaying and securing web pages. HTTPS helps keep your data and your users’ data secure. 

Plus, Google uses it as a ranking factor, which means Google considers it when determining what order to display search results in. In other words, if you use HTTPS, you’re more likely to rank well in search results.

10. Page speed

If your site is too slow, users will click away, and Google will rank it lower in search results. You can check your site’s speed using Google’s PageSpeed Insights tool.

Rehab Center Marketing can help you boost your site’s speed. We offer three page speed optimization plans that can improve your site’s usability and search performance.

Walmart Pagespeed Insight

 

SEO Tools Checklist

There are lots of awesome free tools out there that can help you with SEO. Some of the basic ones you should set up include:

11. Google Analytics

Google Analytics lets you see how much traffic is coming to your site, where that traffic is coming from, how users are interacting with your site, and more.

 

Google Analytics Overview Demo

 

12. Google Search Console

Google Search Console gives you lots of useful information about how your site shows up in search results, including which keywords people use to find your site.

 

Using your SEO checklist

With the above SEO checklist, you’ll be off to a good start with optimizing your rehab center site for search engines. Keep in mind that you don’t need to do everything on this list at once, but the more you do, the better you’ll rank. 

It’s also important to remember that SEO is a long-term strategy, and it could take a bit of time to see results.

This checklist was just a quick overview of the SEO strategies you can use to improve your site’s rankings. You can dive much more deeply into each topic, and there are lots of strategies beyond those listed in this guide. To learn more, explore our SEO resources.

One of the most effective steps you can take to boost your SEO is to partner with a world-class SEO company like Rehab Center Marketing. 

We have a team of more than 200 digital marketing experts who are ready to help you grow your business by improving your site’s SEO performance. Over the last five years, we’ve driven more than 6.3 million leads and over $2.4 billion in revenue for our clients. 

Contact us today to learn more about how our services will drive results for you!

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