Rehab centers operate in a highly competitive industry. This means their SEO practices have to be world-class so they rise in search engine rankings. They also need to consider how they are building their inbound links to boost the number of people who find their site.
If you’re new to link building, you can start improving the number of links to your web pages through any of the following methods:
Consistently updating your web content with original articles is a wonderful way to attract attention. Your content must be wholly your own, so you’ll avoid copyright infringement and associated problems. Not sure which topics to write about? Start by thinking about the biggest questions you’re asked as a rehab center. Can you answer those questions with well-written articles? If so, start writing. You can also work with a web development agency to have the articles ghostwritten.
Have you heard the term “sticky”? It refers to any piece of content that tends to get traction, especially on social media and in directories. Infographics are very sticky, because they say so much in a relatively small, aesthetically-interesting space. Infographics can be used alone or to enhance an article. Remember to always source your infographics and make sure you include a call-to-action (CTA) for visitors to link to the infographic.
Being on social media is essential for rehab centers across the United States and Canada. It’s no longer okay to “opt out” of social media platforms like Facebook and Twitter. You can propagate your social media pages with everything from announcements of new blog posts and articles to upcoming events. As a rehab center, you can also direct people to articles relevant to your industry. Over time, you should start to see your backlinks improve as people comment on and connect to your web pages.