A high bounce rate is one of the most crippling downfalls of a website, especially for a rehab center trying to get new clients. Bounce rate refers to the percentage of people that enter your rehab center’s site and exit before going to other pages. And the more a visitor looks at your site the better the chance that they’ll convert into a new lead.
Here are some ways to reduce the bounce rate of your site.
Use multiple landing pages
One of the top reasons that your site may have a high bounce rate is because you only have a single landing page serving multiple purposes.
When someone goes to that page, they have an idea about the information they want to see. But your visitors probably won’t find the specifics they want on a catch-all landing page.
Not only is a one-size-fits-all landing page bad for bounce rate, but it’s also bad for your search engine rankings since there’s only one page to index. That makes it harder for you to end up on the first page of Google search results for keywords that are important to your business.
In order to decrease your bounce rate, ensure that your website has more than one landing page. Each page should target a different keyword or question that your potential leads would have so you can attract them from search engines, give them the information they need, and keep them on your site for as long as possible.
Use calls-to-action on every page
Calls-to-action are some of the most important elements on your website.
A call-to-action is any part of your site that tells users what to do next. That could be reading more information, downloading a guide, or converting into a new lead.
When you present your visitors with calls-to-action, you are essentially nudging them to contact your rehab center to either get more information or convert.
Many website visitors go to a website with a goal in mind. If your site caters to what they want, your visitors are much more likely to become leads.
If you don’t have calls to action, visitors won’t know what to do next, and they’ll bounce away from your site.