Optimizing your rehab center’s website for local search is one of the best things you can do to increase website traffic and increase clients to your center.
That’s because when someone is searching for a rehab center, they likely want one that’s close by – and if you miss out on local SEO, you miss out on local clients.
On this page, we’ll talk about why local search is important and how you can improve your local search rankings for your rehab center.
Why is local search important?
When individuals search for a rehab center, they are often looking for a center that is close to home. Based on keywords, Google will return the most relevant results to a user.
So if someone makes a Google search with a location keyword and “rehab center,” Google will return results that are most appropriate for that combination of keywords.
If you don’t optimize your rehab center’s website with local SEO, you’ll miss out on showing up for geographical keywords in Google search – and therefore miss out on clients.
How to improve your rehab center’s local search rankings
Since optimizing your rehab center for local searches will help clients find your rehab center close to home, we want to discuss a few ways to improve your local search ranking.
1. Claim your business on Google My Business
One of the first steps you should take to ensure that your business is optimized for local search is to claim your business on Google My Business. Google My Business uses factors to determine ranking which include relevance to user’s search, distance of the location from the searcher and how well-known a business is.
Google My Business can help you manage how your business appears on Google’s Search Engine Results Page. With this tool, you will be able to adjust where you appear on maps, the knowledge graph and your Google+ profile. Knowledge graphs appear on the search results page and provide facts about what the user is searching for.
After you claim your business, make sure you update and optimize key information in your listing:
- Business Hours
- Phone Number
- Types of Payment Accepted
2. Use a Consistent NAP
NAP stands for name, address, and phone number. It is important that you use a consistent NAP across your website and on any additional social media or Google My Business pages.
Google will scan the web for mentions of your center’s name, phone number, address, and any additional information. Google will then compare this information across the various places the information appeared, and utilize this information when determining your local search ranking.
If you don’t have a consistent NAP, it could damage your businesses credibility in local searches since Google will not know which NAP is accurate and which NAP to display to users.
It’s extremely important to have a consistent NAP if you want clients to efficiently find and contact your center. For example, if a client that’s interested in your center sees a different number on your website than on your Yelp page, it could raise confusion and frustration over what number to contact. Save potential clients the hassle by providing them the same contact information across all of your platforms.
Make sure you have a consistent NAP on pages like Google, Yelp, Yahoo, and Bing. And don’t forget about sites like Yellowpages, CitySearch, or Angie’s List!
3. Encourage Online Reviews
Encouraging customers to write reviews is one way to help enhance your rehab center’s listing on search engine results pages. Google recognizes positive reviews impact the visibility of your business because they factor into Google’s ranking algorithm.
Also, people trust online reviews almost as much as a personal recommendation. Having reviews will help your rehab center establish credibility in web searchers’ eyes.
In addition, don’t forget to make sure you establish how you will track and monitor reviews. Some platforms will monitor anytime someone mentions your company and provide alerts. As you track reviews, be sure to respond to every review whether it is good or bad. As you respond, it will show clients that you truly care about their concerns.
4. Optimize On-Page Signals
When determining your local ranking, Google takes into account how relevant your page is to the searcher. To show Google your page is relevant you should optimize your page with keywords related to your services and the location of your business.
Some on-page elements that you can optimize are:
- Title Tags — Having your service, location, and brand in the title tag will help you optimize your website for local searches.
- Meta Descriptions — Meta descriptions provide you with an extra 160 characters to describe your business.
- Image Alt Text — Google can’t “see” images, so alt text provides Google with a written description of images on your website.
- Page Content — Content on your page is another place to include keywords. Your content is one of the most important things to Google’s ranking algorithm because it lets them know how relevant your content is to a specific user search.
As you optimize on-page signals for your location and the types of services you provide, you will show Google how your page is relevant to local searchers.
How do you improve your rehab center’s local search rankings?
How does your rehab center gain a top spot in search results? Have you tried any of the techniques we’ve mentioned? Feel free to chat with us in the comments below!