In order to get potential clients to visit your rehab center’s website, you have to provide informational, beneficial content – and a blog is one of the best ways to do so.
Creating and maintaining a blog can be a difficult task, which is why we have created a list of important steps you should follow as you begin to create and maintain an outstanding blog. We’ll also talk about why having a blog is important to your rehab center and your clients.
Why is a blog important to your rehab center?
Blogs provide a steady flow of fresh content to your website. Since content is one of Google’s main ranking factors, it is important to continuously provide new content on your website. With a blog for your rehab center, you can provide new content for Google to rank which can drive more traffic to your website.
Through blog posts you can develop a better relationship with clients. Customers can learn more about your rehab center and can turn to your blog posts as a source for information. By posting relevant content to the rehab industry, you will establish yourself as an industry leader and demonstrate your knowledge and expertise.
How to create your rehab center’s blog
Creating a blog can be overwhelming, but we want to make the process simple so you can start utilizing your blog to connect with clients and rank on Google. As you follow these steps, you will be able to create a blog for your rehab center where you can continuously add content for your clients.
Step 1: Choose a content management system
The first step is to determine what content management system (CMS) you will use for your blog and where your blog page will reside in the navigation of your rehab center’s website. Some content management systems, like WordPress, are free, but others charge a monthly fee. Below you can find a list of the most popular free content management systems for your blog:
Step 2: Stick with rehab
Before you begin writing content, make sure you determine who your audience is and who you are creating your content for.
Having the right readers in mind will help you determine better content ideas. Here are some things to keep in mind when you’re determining rehab topics for your blog:
- Competition in the rehab industry
- Audience size for rehab centers
- How knowledgeable you are in any given rehab topic
As you focus on your niche in the rehab center industry, creating topics will become easier. As you discuss rehab, you can address topics such as the benefits of rehab centers, the steps to recovery, how to help a loved one who is experiencing addiction, or how to stop drinking. With a focus on who your readers are, generating content ideas that are engaging become simpler.
Step 3: Google Analytics
Setting up Google Analytics for your blog is a crucial step. Google Analytics will allow you to track who visits your blog, where they came from, how long they remained on each blog post, and much more. Having Google Analytics tracking installed before you begin publishing content will ensure that you do not miss any valuable information about traffic to your blog.
After you install this tracking, don’t forget to use this important tool to help optimize your blog. Regularly check Google Analytics to understand your audience better.
Through Google Analytics, you can see where your readers are from and other demographics about your audience. Knowing this information can help you better tailor your messages to them.
Another incredible item that Google Analytics can help you track is overall traffic. You can see where your traffic is coming from and which blog posts are generating the most traffic. Knowing your most popular posts can help you develop similar blog posts relating to the topics that generate the most traffic.