As the owner of one of the thousands of rehab centers in the United States, you want yours to stand out for all the right reasons. And yet, it can be easy to make simple marketing mistakes that cost you the opportunity to help people and build your center’s business.
If you recognize that you’re making any of the following marketing missteps, it’s not too late to make changes. The sooner you get on a better path, the sooner you can begin to gain more traction in your industry.
Mistake #1: Making the CTA Impossible to Find
People who come to your rehab center’s website are actively seeking information for themselves or a loved one. You can share your expertise with them through content and videos, but at the end of the day, they have to contact your team to start a relationship with your organization. This requires a strong call-to-action (CTA) on your site.
If you have your CTA buried somewhere, it’s time to put it front and center. Make it easy for visitors to know how to contact you immediately. Don’t make them hunt around for this essential info.
Mistake #2: Not Having an SEO Strategy
SEO stands for search engine optimization, and it’s a powerful way to ensure that your site gets the best search engine ranking position as possible. An SEO strategy should be part of your overall marketing planning, and needs to be based on proven SEO principles.
Without an SEO strategy, you’re going to have a hard time getting noticed by people on the Internet. This will lead to a lower admissions rate at your facility, which no one wants to see.
Mistake #3: Having an Outdated Site
Does your site look outdated? Is it unresponsive, especially on mobile devices like smartphones and tablets? Do you think it’s embarrassing? These are all indicators that it’s time for a website overhaul.
An out-of-date website makes it look as if your services will also be old-fashioned. Even if you’re using state-of-the-art techniques to help your clients, they’ll never know it if your site isn’t world-class. Remember that a website is a virtual doorway into your center.
Mistake #4: Letting Your Blog Go Dark
You may have a blog, but don’t pat yourself on the back if it’s been months or years since you’ve added any content to it. A blog isn’t doing you any favors if you’ve allowed it to go dark.
Consistent blogging is amazingly helpful, and can increase viewership on your rehab center’s site. If you don’t have time to blog, it’s worth paying someone else to do your writing for you. This gives visitors a reason to come back repeatedly, as well as to share your content with their friends, family members and followers.
Mistake #5: Avoiding Social Media
At this point, every rehab center should have a social media presence. You don’t have to be on every social media site to get value, though. Picking one or two of the top social media platforms is a great start.
Even though you need to be careful about what you say from a legal and client privacy standpoint, the sky really is the limit on what you can post to your social media account. There are new stories about substance abuse practically every day, and there’s nothing wrong with just linking to some. You can also add your CTA to your social media pages, and link to your recent blog posts.
Make sure that your rehab center is getting the most out of your web-based marketing. You and your clients deserve it.