As the owner of one of the thousands of rehab centers in the United States, you want yours to stand out for all the right reasons. And yet, it can be easy to make simple marketing mistakes that cost you the opportunity to help people and build your center’s business.
If you recognize that you’re making any of the following marketing missteps, it’s not too late to make changes. The sooner you get on a better path, the sooner you can begin to gain more traction in your industry.
Mistake #1: Making the CTA Impossible to Find
People who come to your rehab center’s website are actively seeking information for themselves or a loved one. You can share your expertise with them through content and videos, but at the end of the day, they have to contact your team to start a relationship with your organization. This requires a strong call-to-action (CTA) on your site.
If you have your CTA buried somewhere, it’s time to put it front and center. Make it easy for visitors to know how to contact you immediately. Don’t make them hunt around for this essential info.
Mistake #2: Not Having an SEO Strategy
SEO stands for search engine optimization, and it’s a powerful way to ensure that your site gets the best search engine ranking position as possible. An SEO strategy should be part of your overall marketing planning, and needs to be based on proven SEO principles.
Without an SEO strategy, you’re going to have a hard time getting noticed by people on the Internet. This will lead to a lower admissions rate at your facility, which no one wants to see.