Are you looking for a marketing tactic for your rehab center that doesn’t require a large budget to accomplish? If inexpensive and effective are two of your criteria for a marketing technique, then email marketing is the perfect choice for your rehab center.
What can email marketing do for my rehab center?
Email marketing is an effective channel for getting potential clients to visit your website, attend events you are sponsoring, and develop a relationship with your rehab center.
It can also show potential clients that you’re a reliable and trustworthy source of information, which will help them become more comfortable with the idea of contact you.
Possibly the biggest benefit email marketing, though, is that it lets you focus your efforts on people who’ve already shown interest in your center. Since you’ll have to capture emails through forms on your website, you’ll know that the person behind each email you collect is excited to learn more about your rehab center and services.
They wouldn’t give you their contact information if they didn’t want to hear from you!
How do I collect email addresses?
One of the first steps to starting an email campaign is to collect the email addresses of potential clients.
In order to do this, you’ll need to set up a landing page with a form to collect emails. Landing pages are important parts of collecting contact information so that you can begin your email marketing campaign. However, not just everyone will give you their contact information without anything in return.
It is smart to offer something of value before asking for an email address. For example, you could offer a discounted rate for your services, or a booklet of tips to help a loved one that has trouble with addiction. Either way, visitors will see that they are receiving something in return for giving you their email address.
Then, you should link to that page from other pages on your site. You may also consider running pay-per-click (PPC) ads to that page if you aren’t yet ranking for rehab-related keywords.
Interested clients will fill out this contact form, and as long as they include their email address, you can add them to your list of email subscribers.
After you’ve built a list, you’re free to start using email marketing to stay in touch with potential clients.