Are you looking for a marketing tactic for your rehab center that doesn’t require a large budget to accomplish? If inexpensive and effective are two of your criteria for a marketing technique, then email marketing is the perfect choice for your rehab center.
What can email marketing do for my rehab center?
Email marketing is an effective channel for getting potential clients to visit your website, attend events you are sponsoring, and develop a relationship with your rehab center.
It can also show potential clients that you’re a reliable and trustworthy source of information, which will help them become more comfortable with the idea of contact you.
Possibly the biggest benefit email marketing, though, is that it lets you focus your efforts on people who’ve already shown interest in your center. Since you’ll have to capture emails through forms on your website, you’ll know that the person behind each email you collect is excited to learn more about your rehab center and services.
They wouldn’t give you their contact information if they didn’t want to hear from you!
How do I collect email addresses?
One of the first steps to starting an email campaign is to collect the email addresses of potential clients.
In order to do this, you’ll need to set up a landing page with a form to collect emails. Landing pages are important parts of collecting contact information so that you can begin your email marketing campaign. However, not just everyone will give you their contact information without anything in return.
It is smart to offer something of value before asking for an email address. For example, you could offer a discounted rate for your services, or a booklet of tips to help a loved one that has trouble with addiction. Either way, visitors will see that they are receiving something in return for giving you their email address.
Then, you should link to that page from other pages on your site. You may also consider running pay-per-click (PPC) ads to that page if you aren’t yet ranking for rehab-related keywords.
Interested clients will fill out this contact form, and as long as they include their email address, you can add them to your list of email subscribers.
After you’ve built a list, you’re free to start using email marketing to stay in touch with potential clients.
What should you email marketing strategy include?
Email campaigns can come in all different forms, but your emails should always include information that your potential clients can use, and a tone that makes them feel comfortable with your rehab center.
Here are a few examples of what you could include in your email campaign:
Newsletters are a great way to give information about your rehab center. You could send them on a biweekly or monthly basis, and use them to update your clients and potential clients about what’s going on at your rehab center.
You could offer insight into news related to your industry, new techniques you are now using, upgrades to your facility, or introductions to new staff members. You could also inform them about upcoming community events that you will be a part of or are sponsoring.
No matter what information you include, it should be interesting to potential clients and their loved ones.
Digital health pamphlets are a great way to let potential clients know that you are interested in their well-being. Not only will these emails inform them about the ways they can detect issues with their health, but they can also be an invitation to contact your center for help.
This kind of pamphlet could be the first step in helping one of your subscribers realize that their health needs your attention.
Are you ready to start using email marketing for your rehab center?
If your rehab center is ready for all that email marketing has to offer, we’d love to help you create an effective strategy.
We know what it takes to be successful with email marketing, and we have years of experience creating strategies for rehab centers. When you work with us, you can be confident that your campaigns will deliver the results you want.
Contact us today for a free quote!