Rehab Centers Marketing On Social Media

How Rehab Centers Can Market On Social Media

Posted January 22, 2016

Looking to build a community around your rehab center and connect with potential clients online? Social media marketing is a great way to engage with Internet users.

Let’s take a look at a few tips to help you improve your social media presence and reach your business goals.

Why social media marketing?

Social media allows rehab centers to reach potential clients and their loved ones in a personal, relaxed setting. Given the fact that 71% of adults with Internet access use social media, you have a significant opportunity to reach a wide audience and spread the word about your rehab center. Potential clients can learn more about your facility, ask questions, and read testimonials from graduates.

Through social media, users can connect with their family and friends, as well as companies. Word of mouth referrals are valuable when attracting clients to your facility, and you can also manage your online reputation with social media channels.

Social sharing also increases the value of your search engine optimization (SEO) efforts and makes it easier for people to find your center.

What social media channels should you use?

If your rehab center is new to social media or lacks the resources to maintain multiple platforms, we recommend starting with Facebook. Approximately 58% of American adults use Facebook, making it the most widely used social media platform.

Twitter and Pinterest are also useful for providing support and inspirational materials. Managing multiple social media accounts takes time and resources, but it is a worthwhile investment, as it helps you connect with people who need your services.

Should you pay for social media advertising?

Paid social media advertising can dramatically increase visibility, ensuring that potential clients see your pages and posts. Social media sites allow you to create advertisements based on your business goals and dictate who you want to see your ads. With paid advertising, you can target an audience based on location, demographics, and interests.

For example, you can choose to create ads specifically tailored to potential clients who have already shown an interest in content related to family, relationships, and counseling. These ads can drive traffic straight to research pages on your website, where people can find more information about your services.

What should you post?

Because privacy is a serious concern, rehab centers must carefully consider what they post on social media. While you can’t post status updates and photos of current clients, or stock photography that’s intended to look like clients, you can share inspirational messages and resources.

Using Facebook at Twitter, you can post relevant news articles and educational content that may be useful for potential clients and their loved ones.

Pinterest works well for inspirational quotes and photos. You can also create Pinterest boards based on both general recovery information, as well as information specific to your facility.