For many medical and rehab centers, email marketing offers a helpful medium for reaching potential and current clients, as well as their families. It takes time, dedication, and experience to launch a successful campaign, though.
With these email marketing tips, however, you can make the process easier.
Keep reading to learn about the eight best email marketing tips for rehab centers and get started on building a better email marketing campaign for your facility to help more clients achieve recovery.
1. Balance informative with engaging
The reality is that everyone’s inbox gets flooded with unopened messages. Your primary goal is to ensure your emails don’t automatically head towards the trash or spam box in the same way that many other company email blasts do.
What can you do to ensure content from your rehab center gets noticed? When you market your medium online, like through email, you have to capture your audience’s attention while also providing them with valuable insight into your business as well.
While you want to let others know about your facility and its treatment programs, your ultimate goal consists of building a community of subscribers who you can count on to read your messages and act on them.
Learn more about your potential clients so that you can create informative, yet engaging content for your target audience. Depending on your strategy, you may even consider surveying readers to determine what kind of content they want to read.
2. Show the value of your staff and services
When subscribers receive an email from your company, they form a subconscious opinion about the importance of your business, based on how much they value your center’s services and team members.
If this is your facility’s first time using email marketing, let your audience know what distinguishes your team and center from other locations and physicians in the area. Highlight the experience, professionalism, and friendliness of your team, for example.
You can demonstrate the value of your center by sharing testimonials, for instance. In some cases, rehab facilities ask past clients to share their story, which can have an immense impact on your email marketing campaign and business.
3. Keep content to the point
When people browse the Internet, they encounter a virtual world of distractions. From social media to game-driven apps, there is a variety of different attention-grabbing opportunities available at your target market’s fingertips.
For your center, that means keeping your text to the point is critical.
How can you maintain your audiences’ attention and ensure they open and read your email?
Be informative and thorough but remember that less may be more in some cases. When consumers open their emails, they want to quickly get the answer or information promised by your email subject line.
Deliver emails with a concise message that offer the right amount of information to your audience. In most cases, your team will have to experiment with email lengths to see how much content is too much and just enough.
4. Connect with subscribers
The key to transforming those on your mailing lists into potential or loyal clients focuses on building a sense of emotional trust between you and your audience. If you deliver emails that have a robotic, clinical language, it can cause users to unsubscribe.
As a rehab center, you may have to work even harder to overcome stigma or hesitancy that some consumers attach to treatment-oriented programs. When someone subscribes to your email list, however, it shows they’re becoming acquainted with the idea of treatment.
You also need to show your subscribers that they can trust your clinic to help fulfill all their rehabilitation needs. As rehab centers can provide life-changing services, it’s vital to carefully craft your emails in a manner that demonstrates trust, warmth, and reliability.
5. Offer worthwhile content
Nothing is more frustrating than reading through an entire email and finishing off the last sentence with the sad realization that you’ve wasted your time. When reading relevant and engaging content, however, readers have the exact opposite reaction.
Not only will subscribers be more likely to visit your website after reading an intriguing email, but the chances of past client spreading the word about your clinic is much higher when you produce high-quality messages with valuable information, too.
For the best results from this email marketing tip, consider your audience before developing your content. It’s also helpful to segment your audience into groups, like past clients, potential clients, or even client families, to create relevant content.