How many videos do you see throughout the day — not including TV shows or movies?
Videos are a crucial part of many businesses’ marketing models, which means you’re bound to view several advertisement-based videos each day. In fact, you probably just saw a video before you exited off your Facebook, Twitter, or other social media page.
Social media video marketing is a rapidly-growing and innovative way for businesses to better engage their prospective clients. Is your clinic using this valuable marketing tool? If not, read on to learn more about how your center can benefit by adopting this proven strategy.
What is Social Media Video Marketing?
It’s no secret that social media platforms serve as an ideal place to reach your target audience, especially since a majority of the national population turns to these outlets to engage with others every single day.
But while you know the importance of creating a Facebook or Instagram page for your clinic, you may not know that video marketing is crucial to the success of your social media marketing campaign, too.
As the name of this tactic implies, social media video marketing consists of creating short videos to display on your clinic’s Facebook wall, Twitter page, or other social media site. For many businesses, these videos include short messages, advertisements, or customer testimonials geared toward prospective clients.
On sites with massive followings, social media users are bound to scroll through their news feed.
But businesses that don’t use video marketing tactics have a higher chance of being overlooked. Their content doesn’t grab their audience’s attention as well as content that features eye-catching video ads.
With video advertising, you can grab — and keep — the attention of your target audience fast.
Why Try Social Media Video Marketing?
Not convinced social media video marketing is right for your business?
Consider these seven reasons why it’s perfect for your social media marketing strategy:
1. Encourage Sharing
Social media — it’s for sharing.
Whenever you see a video on social media, you can easily share this message with your friends or family members in a matter of seconds. One interesting video produced by your clinic can get shared with many of your prospective clients — leading to higher conversion rates and revenue.
2. Command Attention
Social media platforms are chock-full of information. From information shared by friends and family members to photo updates and shared videos, businesses must compete with an already busy atmosphere.
But when an individual scrolls through their feed, a video is a surefire way to grab their attention.
Videos are visually-appealing and engaging. While many consumers aren’t thrilled at the idea of reading an article or blog during their free time, videos present an easy way for clients to gain an understanding of your business in an instant.
3. Connect With Your Target Audience
While you can’t achieve this on a day-to-day basis, video advertising is the next best alternative. Videos offer a visual pull and appeal that provokes an emotional response, helping you connect with your target audience in an instant and with ease.
4. Increase Your Click-Through Rates (CTRs)
When a business grows its presence on sites like Facebook and Instagram, the ultimate goal is to redirect clients to your website. When you use marketing videos on these platforms, it’s easy to achieve this goal.
Your CTRs will skyrocket after an intriguing or informative video ad compels social media users to explore your website. Even when a customer forgets to examine your business after viewing your video, a memorable clip can give them the initiative to revisit your site.
5. Generate an impressive Return on Investment (ROI)
Every time you invest a dollar in your business, you want to ensure that you’ll receive an even higher return. Videos are a cost-effective marketing strategy that even small and local-based clinics can afford.
Best of all, videos can produce a high ROI that your company can reinvest into your clinic or marketing efforts. After a few months, you’re likely to experience greater revenue from your social media efforts — especially when you prioritize video marketing.
6. Heighten Your Clinic’s Brand Awareness
One video can help your business get recognized by thousands — possibly millions — of users.
On Facebook and Instagram, gaining brand awareness is not only feasible but also a reality for many business owners. If you’re struggling to spread the word about your clinic, a creative or impactful video can make a world of difference in your social media marketing campaign.
In an instant, you can increase the brand awareness of your target audience. With your video, you can showcase your values, as well as what separates your clinic from others in your market. That can convince people to call and ask for assistance.
7. Help Your Social Media Flourish
While establishing your clinic’s presence on various social media outlets is the first step in achieving digital marketing success, you have to use the right tactics to reap the most benefits from your campaign.
Adding videos to your Facebook, Instagram, and Twitter is a great way to boost your social media presence. It generates more buzz for your business. Videos are also a form of entertainment that makes following your company a worthwhile experience.
That can help promote the overall success of your clinic on these sites.
Which Platforms Support Video Marketing?
You know that enrolling in a video marketing plan is the right choice for your business. But now, you’re left with one question — which sites can you use to promote your videos and your clinic? Lots.
Here’s a look at the four platforms most clinics use for social media video marketing:
As one of the largest social media platforms in the world, Facebook is a top choice for clinics looking to expand their digital marketing efforts. Because this website hosts users from various demographics, your videos can easily reach potential patients and their families.
Instagram is known for photography and photos, but it has also gained popularity as a top site for video sharing, too. Because this site only permits short clips, keep your videos brief and to-the-point on Instagram.
YouTube is one of the top video-sharing websites in the world. Create a YouTube page for your clinic and share informative videos and testimonials to your subscribers. You can also purchase video ads to increase your chances of reaching prospective clients.
While Twitter was once known as a platform for sharing messages in 280-characters or less, it now gives users the chance to upload and view videos too. Make sure your videos on this site are mobile-friendly and brief to make the most impact.
How Can You Improve Social Media Marketing?
While social media video marketing may seem daunting, crafting meaningful and impactful videos that influence your audience offers a range of advantages. How can you make your campaign better than your competitor, though?
Start with these five quick tips:
- Be authentic and down-to-earth.
- Tell your clinic’s story through testimonials and reviews.
- Keep your videos short, focused, and to-the-point.
- Use attention-grabbing thumbnails.
- Create videos that answer the questions and concerns of your audience.
Bring Social Media Video Marketing to Your Rehab Center
Social media can take your video marketing campaign to the next level. Are you ready to grow your clinic and help more people in your area? Start planning your video campaign for Facebook, Instagram, Twitter, and more!